Presenting hotels in virtual reality: does it influence the booking intention?

Israel, Kai; Zerres, Christopher; Tscheulin, Dieter K.

doi:10.1108/jhtt-03-2018-0020

Cited by 67 publications

(45 citation statements)

References 51 publications

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“…ere are many unknown factors that can get the expected effect after the design is put on the market. If we can predict the degree of market response in the future and solve the problems and deficiencies in the design in time [18], then these unknown factors will inevitably be transformed, allowing designers and producers to make correct market decisions and reducing risk factors to improve the efficiency and success rate of the design [19,20].…”

Section: Extraction Of Elements From Lingnan Cultural Productsmentioning

confidence: 99%

Design of Lingnan Cultural Gene Implantation Cultural and Creative Products Based on Virtual Reality Technology

Fang

Deng

2021

Mathematical Problems in Engineering

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With the development of virtual reality technology, people are increasingly aware that the combination of virtual reality technology and product design can enable companies to obtain stable profits and maintain long-term competitive advantages. And design evaluation plays a pivotal role in a large number of important decisions in product development. This article takes Lingnan culture and cultural products as an example, combining virtual reality technology with the design of Lingnan cultural and creative products, verifies the effectiveness and rationality of the virtual evaluation system of Lingnan cultural products through the evaluation of examples of Lingnan cultural products, and proposes amendments to the evaluation case. This paper constructs a product design evaluation system based on virtual reality technology and designs a theoretical model VR, which is the application of virtual reality technology in product design evaluation. The PDES system expounds the idea and method of constructing the system model. This paper studies the evaluation object, evaluation content, evaluation method, evaluation platform, and manifestation of evaluation results of the Lingnan cultural product virtual evaluation system and builds the framework of the Lingnan cultural product virtual evaluation system. This paper studies the product display method based on virtual reality technology and realizes the three-dimensional display of products on the Internet and the design of user interaction in virtual reality. In this paper, the two algorithms BRSK and SURF are used together, and the multiscale expression characteristics of BRISK in space and the rotation invariant characteristics of SURF are used. Experimental research shows that, compared with the pure BRISK algorithm, the rotation performance of the method in this paper can be seen through the experimental results in this paper to have better accuracy. The method in this paper ensures the accuracy and accuracy of matching as much as possible.

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Section: Extraction Of Elements From Lingnan Cultural Productsmentioning

confidence: 99%

Design of Lingnan Cultural Gene Implantation Cultural and Creative Products Based on Virtual Reality Technology

Fang

Deng

2021

Mathematical Problems in Engineering

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“…The more useful the information and the more it feels in accordance with what is needed by potential boutique hotel visitors, the intention to book a boutique hotel will also increase and in line with [9]. Similar research in different contexts also found similar results, hotel virtual presentations tends to be a useful for evaluating hotels, it will increase the intention to book hotels and give an indication that the utilitarian value of using hotel virtual presentations is an important factor [10].…”

Section: Discussionmentioning

confidence: 53%

“…If travelers find a review of a hotel that is considered helpful, they will see the utilitarian value of the review, conversely if they find that the review is a pleasant review, what they see is the hedonic value of the review [8]. Utilitarian value represented by perceived usefulness and hedonic value represented by perceived enjoyment [10]. Perceived usefulness and perceived enjoyment as derived attributes of a review can be something useful and fun to read and have an influence on online purchase intentions [9].…”

Section: Perceived Value Of Online Reviewmentioning

confidence: 99%

“…Reading reviews can also help customers get value through these reviews and it can also be said that value is perceived value [8]. If tourists find reviews about hotels that are considered useful, they will see the utilitarian value of these reviews, which is also represented as perceived usefulness of reviews that can help fulfill the task, conversely if they find that the review is a fun review what is seen as the hedonic value of the reviews which can be represented by perceived enjoyment as a pleasant information to be read and used [9], [10]. In some previous studies, perceived usefulness and perceived enjoyment of the online review proved to have a significant influence on the online purchase and intention to book hotel.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Electronic Word of Mouth, Health Protocol, Perceived Usefulness and Perceived Enjoyment to Intention to Book of Boutique Hotel During Covid-19 Pandemic

Precellina¹,

Hadisumarto²

2021

Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)

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eWOM has become an important source of additional information for customers in determining the purchase of a product or service such as a hotel. Unfortunately, Covid-19 pandemic occurred in 2020 and changed consumer behavior regarding information needs to fulfill their sense of secure to stay at hotel. Therefore, this study aims to examine the role of electronic word of mouth of boutique hotels and information on the application of health protocols on the intention to book boutique hotels during the Covid-19 pandemic by paying attention to consumer perceived usefulness and enjoyment aspects. A total of 216 responses to a survey were collected. Structural Equation Model (SEM) was used to analyze data using PLS-SEM to test the hypotheses. The results of this study is perceived usefulness and perceived enjoyment of electronic word of mouth and health protocol influence significanly to hotel booking intention. This means that it indicates that online reviews and application of health protocols are perceived as useful and fun information to use that encourages customer boutique hotel booking intentions. During this pandemic, the results also showed that customers prioritized the fulfillment of utilitarian values, namely searching for information about the hotel as a whole as perceived usefulness of hotel online reviews as an external factor in hotel management and the application of hotel health protocols as an internal factor in hotel management before stay. The managerial implication of this research encourages boutique hotel management to to provide the best service and promote the uniqueness of boutique hotels to encourage good and detail reviews and implement health protocol in order to increase boutique hotel booking intentions.

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“…A study conducted by Israel, Zerres & Tscheulin (2019) state that travelers' usefulness of virtual information (reviews, videos etc.) influence their online hotel booking intentions.…”

Section: Introductionmentioning

confidence: 99%

What Are the Determinants of Consumers' Online Reviews Adoption for Hotel Bookings: A Structural Equation Modelling Approach

Lata¹,

Rana

2021

ENLIGHTENING TOURISM

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Experienced travelers share their reviews regarding hotel services which serve as a testimony for novice travelers and help them to make their decision whether to book that hotel or not. The current study aims to identify the various factors affecting the intentions of travelers for online hotel bookings. Data was collected from 419 respondents who adopt online reviews published on online travel aggregators for online hotel bookings. The respondents for this study are taken from Delhi. Further, the hypotheses of this study were validated with the help of structural equation modeling (SEM) using partial least squares (PLS). The paper found Information quality; Source credibility, Information sidedness, and Information consistency are the significant predictor of traveler's Information usefulness for hotel bookings. Further, the relationship between Information usefulness and online hotel bookings intentions was also found statically significant. This study has provided implications for hotel managers that hotel managers should continue to monitor the negative reviews and take some necessary actions to overcome these issues. As well as they should focus on their service quality which helps them to make their customers happy and encourage them to upload positive reviews. This study analyzed the travelers' adoption of usergenerated reviews from online travel aggregators for online hotel bookings by using an information adoption model with additional constructs.

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Presenting hotels in virtual reality: does it influence the booking intention?

Cited by 67 publications

References 51 publications

Design of Lingnan Cultural Gene Implantation Cultural and Creative Products Based on Virtual Reality Technology

Design of Lingnan Cultural Gene Implantation Cultural and Creative Products Based on Virtual Reality Technology

The Role of Electronic Word of Mouth, Health Protocol, Perceived Usefulness and Perceived Enjoyment to Intention to Book of Boutique Hotel During Covid-19 Pandemic

What Are the Determinants of Consumers' Online Reviews Adoption for Hotel Bookings: A Structural Equation Modelling Approach

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