Fruit breeding is a long-term process which takes a minimum of about a decade from the original cross to a fi nished cultivar. Thus, much thought needs to go into which objectives to be emphasized in the breeding. Although certain objectives, such as yield and basic quality, are always important, the overall lifestyle, environmental, marketing, and production trends affect the objectives that breeders emphasize in their programs as they strive to anticipate the future needs of the fruit industry. The importance of each trend varies with the crop and environment. The major trends are to develop cultivars which simplify orchard practices, have increased resistance to biotic and abiotic stress, extend the adaptation zones of the crop, create new fruit types, create fruit cultivars with enhanced health benefi ts, and provide consistently high quality.
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IntroductionFruit breeders need to anticipate cultivar needs at least 10 years into the future, as this is the minimum time that most fruit cultivars take to develop from pollination to release. This chapter explores the larger trends in our lives, such as environmental issues, health consciousness, consumer trends in lifestyle, and the expectations and needs of producers to examine how these affect the objectives of our fruit breeding programs.
Trends in the Business of Plant BreedingImproved plant protection legislation in the USA, Europe, and throughout the world has stimulated substantial research and the development of new plants for commercial exploitation. This has also tended to shift the breeding into the private sector (Heisey et al. 2001 ;Frey 1996Frey , 1998Traxler 1999 ) . This shift was quicker for the annual large acreage crops, such as corn, where public-generated commercial cultivars in the USA disappeared in the 1940s and the use of publically generated inbred lines ceased in the 1970s. Currently, public corn breeders concentrate more on basic research into corn breeding and genetics (Traxler 1999 ) .In fruit crops, this shift has been slower and dependent on the crop, with those crops with shorter life cycles and larger markets shifting to the private sector more rapidly. Throughout the world, the proportion of peach releases from public programs has decreased from 45% in the 1980s to 34% in the early 1990s (Della Strada et al. 1996 ;Della Strada and Fideghelli 2003 ;Fideghelli et al. 1998 ) . During the last decade in the USA, only ~15% of the peach and nectarine cultivars were released by public institutions. Support for the development of apricots, cherries, and apples is still with public institutions, but this is eroding and the private sector is becoming more involved in the release and Another factor is decreased funding for public breeding programs. In the USA, the public funding dedicated to breeding activities has decreased dramatically since the 1970s as the government shifted from a philosophy of completely funding programs to assisting programs with partial funding (Moore 1993 ;Frey 1996 ;Heisey et al. 2001 ) . Thus, t...