The profile with rectangular ribbed (日-shaped) section is applied to the anti-collision beam of commercial vehicles, which not only improves the anti-collision performance but also improves the lightweight of the car. With the gradual decrease of the bending radius of the profile, the profile is prone to defects such as wrinkling of the inner wall or fracture of the outer wall. In this paper, the ABAQUS, a finite element simulation software, is used to establish the simulation model of the profile with rectangular ribbed section during the process of rotary draw bending, and the stress and strain laws are analyzed. The bending forming limit of the profile with rectangular ribbed section is studied by choosing the fracture of the outer wall as the evaluation standard. And the influences of bending speed, friction coefficient, and thickness on the forming limit are obtained. The minimum bending radius decreases as the bending speed increases and increases with increasing of friction coefficient and thickness.