RUBCN (also known as Rubicon) was originally identified as a negative regulator of autophagy, a process by which cells degrade and recycle damaged components or organelles and that requires the activity of the class III PI3K VPS34 and the mTORC1 protein complex. Here, we characterized the role of a shorter isoform, RUBCN
100
, as an autophagy-promoting factor in B cells. RUBCN
100
was translated from alternative translation initiation sites and lacked the RUN domain of the longer, previously characterized RUBCN
130
isoform. Specific deficiency of RUBCN
130
in B cells enhanced autophagy, which promoted memory B cell generation. In contrast to RUBCN
130
, which is localized in late endosomes and lysosomes and suppresses the enzymatic activity of VPS34, an effect thought to mediated by its RUN domain, RUBCN
100
was preferentially located in early endosomes and enhanced VPS34 activity, presumably because of the absence of the RUN domain. Furthermore, RUBCN
100
, but not RUBCN
130
, enhanced autophagy and suppressed mTORC1 activation. Our findings reveal that the opposing roles of two RUBCN isoforms are critical for autophagy regulation and memory B cell differentiation.