“…Bisoyi and Kumar [35,43] have reported rufigallol derivatives with 3,7-dimethyloctyl branched chain at 1-and 5-position, keeping other positions intact with simple alkyl chains. They have also demonstrated one compound with 3,7-dimethyloctyl branched chain at 2-,3-,6-,7-positions, which was found to exhibit Col h mesophase at room temperature [43]. Interestingly, the attachment of branched chain in all the six positions of rufigallol moiety results in the loss of LC properties of the derivative [35].…”