Purpose: This study aims to describe the Nusantara card as a medium for enriching traditional cultural knowledge as a result of the analysis of material experts and media experts on the Nusantara card learning media product. Nusantara card media is a reading literacy media that is fun to use as a form of cultural preservation, discovering a unique culture, fostering a sense of love for the homeland, pride in the culture we have, mutual respect for diversity, and preserving Indonesian culture.Method: This type of study uses qualitative research. The data from this study are a description of the Nusantara card and an assessment from media expert validators and material experts. The data source for this study is the Nusantara card media. Data collection techniques through interviews, documentation and analysis of product validation sheets. According to Hubermen, interactive data analysis went through four stages: collecting data from interviews, documentation and product validation analysis, data reduction, data presentation, and conclusion.Validity The data used by the author is triangulation, namely technical triangulation.Result: Nusantara card media deserves to be a medium for fun literacy activities because of its attractive appearance with colorful visual designs and cultural materials for elementary school students. The renewal of this study is the creation of practical print media consisting of 32 cards and 8 series related to culture in Indonesia, namely traditional musical instruments, local songs, traditional foods, traditional clothes, traditional houses, traditional weapons, regional tribes, and traditional dances.Novelty: Nusantara card media can increase interest in reading literacy and strengthen cultural characters.