Running Out of Water! Developing a Message Typology and Evaluating Message Effects on Attitude Toward Water Conservation

Liang, Yuhua; Henderson, Lauren K.; Kee, Kerk F.

doi:10.1080/17524032.2017.1288648

Cited by 40 publications

(23 citation statements)

References 33 publications

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“…To improve public engagement with water usage and other pro-environmental behaviours, Liang et al (2018a) call for environmental communication to adopt an evidence-based approach, informed by empirical research. However, Kellens et al (2013) identify a dearth of experimental studies examining water conservation-related risk communication, which has only been partially filled in the intervening period (Liang et al 2018a(Liang et al , 2018bZeitlow et al 2016). Furthermore, with a few exceptions (Browne et al 2013;Bryan et al 2019;Koh 2020;Kuo 2019), most studies of DRC focus on regions more affected by drought than maritime climates.…”

Section: Effective Risk Communication-environmental Hazards Droughtsmentioning

confidence: 99%

Communicating the hidden: toward a framework for drought risk communication in maritime climates

2020

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This paper explores stakeholder perspectives on the drought discourse in the UK, where climate change is predicted to increase drought risk. This study took a co-productive, mixed-methods approach to investigate drought risk communication issues through repeated engagements with local advisory groups in seven catchments across Britain and a national stakeholder competency group. These data were enriched by in-depth interviews with 17 statutory and non-statutory stakeholders working in a variety of capacities from water supply to habitat management. Codes were divided into contextual factors (cultural or drought specific factors) and individual factors (individual attributes relating to the person receiving the communication or factors within the control of communicators). The paper considers the implications of these contextual and personal factors for approaches to, and the framing of, drought risk communication (DRC). We conclude by proposing a framework for thinking about DRC in maritime climates where drought risk may not be readily perceived by some publics. This framework explores the role of heuristics in risk perception, and proposes a way of conceptualising publics that may more readily engage with DRC. In proposing the framework, we seek to stimulate new ways of thinking about DRC.

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Section: Effective Risk Communication-environmental Hazards Droughtsmentioning

confidence: 99%

Communicating the hidden: toward a framework for drought risk communication in maritime climates

2020

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“…When delivering a message about climate change and its impacts the diverse values of the population, their unique responses to various types of messaging and the different motivations required to practically change their behavior should be recognized. Liang et al (2017) identified 12 overarching water conservation messaging strategies generally employed during drought, which include loss aversion (e.g., stressing the consequences of inadequate water conservationthe Cape Town Day Zero Campaign), evidence of drought (e.g. imagery and statisticsthe Cape Town Weekly Water Dashboard), goal-setting (e.g., 50 ' per person per day), policies (e.g., level 6B water restrictions and declaring a drought a state of emergency), and practical conservation tips.…”

Section: Pathway 4: Manage Connectivity Through Targeted Public Commumentioning

confidence: 99%

“…Communication strategies are often used in combinations, and, depending on the demography and values of receptors, can have positive or negative effects on societal attitudes (Diedring 2008;Liang et al 2017). As such, an understanding of the target audience is crucial to maximize the efficacy of water saving communication campaigns.…”

Section: Pathway 4: Manage Connectivity Through Targeted Public Commumentioning

confidence: 99%

Pathways for Mainstreaming Resilience-Thinking into Climate Change Adaptation and Planning in the City of Cape Town

Walt

Schreiner

Laurie

et al. 2020

The Palgrave Handbook of Climate Resilient Societies

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Between 2015 and 2017, the City of Cape Town in the Western Cape Province of South Africa experienced three lower than average rainfall years. A changing climate has altered the rainfall patterns in the Western Cape, shifting most of Cape Town's winter rainfall south and offshore. In 2017, this resulted in the lowest rainfall on record since 1945. In May 2017, the Western Cape Government declared the Province a disaster area amidst ever stricter water restrictions imposed on Cape Town's residents, and in early 2018 National Government declared the drought a national disaster. Cape Town authorities have accepted these potentially replicating drought conditions as the "new normal" and resolved that future planning must strengthen the City's resilience to the shocks and stresses associated with a changing climate. In July 2017 a focused, multistakeholder, multidisciplinary SDG "Lab" was hosted by the South African Council for Scientific and Industrial Research to facilitate the co-generation of new ideas to mainstream resilience into urban climate change adaptation and planning. The Lab resulted in a five pathways to enhance planning toward a climate-resilient Cape Town, which included technical and engineering solutions, environmental management approaches, as well as sustainable development and socio-political strategies.

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“…Previous work has shown that print-based messages with personal or social themes are more effective in encouraging landscape water conservation, especially when they convey the benefits of taking action (as opposed to consequences of not acting; Warner, Rumble, Martin, Lamm, & Cantrell, 2015). Some additional work using printed communications in California revealed the primary messages being used to combat drought negatively influenced participants' attitudes toward water conservation (Liang, Henderson, & Kee, 2018). These findings hint that it may be better to avoid using videos than to design them inappropriately; little is known about using and framing videos appropriately to promote good landscape management behaviors.…”

Section: Using Videos To Promote Landscape Practices That Protect Watmentioning

confidence: 99%

Using Environmentally-Themed Videos to Help Extension Promote Good Landscape Management Behaviors

Warner

Lamm

Rumble

2018

EDIS

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Water quality and quantity are major issues in the state of Florida, and water resources can be affected by the way residents choose to fertilize and irrigate their lawns and landscapes. This 4-page document discusses the use of videos to promote good landscape management behaviors. Written by Laura A. Sanagorski Warner, Alexa J. Lamm, and Joy N. Rumble and published by the Department of Agricultural Education and Communication, May 2018. http://edis.ifas.ufl.edu/wc302

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Running Out of Water! Developing a Message Typology and Evaluating Message Effects on Attitude Toward Water Conservation

Cited by 40 publications

References 33 publications

Communicating the hidden: toward a framework for drought risk communication in maritime climates

Communicating the hidden: toward a framework for drought risk communication in maritime climates

Pathways for Mainstreaming Resilience-Thinking into Climate Change Adaptation and Planning in the City of Cape Town

Using Environmentally-Themed Videos to Help Extension Promote Good Landscape Management Behaviors

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