2020
DOI: 10.4018/978-1-7998-1879-3.ch002
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Rural Economy Activation Through E-Commerce

Abstract: Rural economy has been characterized by low incomes and self-consumption production. With the expansion of global markets and the access of customers through internet, the possibility of moving traditional markets to e-commerce increases. This expansion allows the inclusion of rural economy into the e-commerce market. This chapter describes the challenges to be overtaken in order to activate rural economy through e-commerce. The chapter is organized in five sections: The first section focuses on the communicat… Show more

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Cited by 2 publications
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“…The term 'rural economy' refers to the economic activities that provide income and well-being for those who live in rural areas [12]. In this study, 'rural economy' means all the activities that deliver income to the people who come to Sarojganj Bazaar to buy or sell agricultural, industrial, or service-related products.…”
Section: Rural Economymentioning
confidence: 99%
“…The term 'rural economy' refers to the economic activities that provide income and well-being for those who live in rural areas [12]. In this study, 'rural economy' means all the activities that deliver income to the people who come to Sarojganj Bazaar to buy or sell agricultural, industrial, or service-related products.…”
Section: Rural Economymentioning
confidence: 99%