This article examines rural social differentiation in Chunhuayum, Yucatan, a rural village continuously occupied from approximately 800 b.c.–a.d. 1000. Focusing on the late Early Classic (a.d. 400/500–600/630), a time when other settlements of the Uci polity experienced political and population disruptions, I examine how households shaped and expressed local social differentiation, particularly wealth, occupation, and social connectivity. Residential architecture provides the most salient marker of wealth differences at Chunhuayum, while ceramic, shell, and obsidian assemblages indicate that households also varied in terms of their occupations and external social networks. Within this predominantly agrarian village, two households attempted to improve their economic and immaterial well-being through locally innovative strategies—shell crafting and group-oriented ritual orchestration. Such strategies ultimately had different outcomes both for the household and community. These points underscore the heterogeneity of the rural ancient rural Maya, and that social differentiation was actively constructed by rural people rather than a trickling-down of the normative hierarchical social order. Through habituated practice and innovative action, Chunhuayum's Early Classic residents continued participating in external networks while shaping locally meaningful relations of differences.