“…This research focused on rural individuals as academic research has long discussed the challenges they face, including a tradition of out-migration, rural to urban migration, challenges within traditional primary sector industrial activity and broadly different lifestyle choices (Partridge and Nolan, 2005; Shucksmith et al, 2009; Zenou, 2011). Depending upon the degree of remoteness and level of population, rural individuals could have fewer local employment options and might have to manage their lives despite having only limited employment income (Anam and Chiang, 2007; Partridge et al, 2010; Vera-Toscano et al, 2004). This research focused mainly on ‘older’ workers (of 40+ years of age) among rural workers, since it was presumed that, relative to younger workers, they might have different perceptions of work and different financial expectations and requirements and because rural communities are grappling with the impacts of aging populations (see Government of Newfoundland and Labrador, 2005).…”