“…Having been denied integration into Western clubs, Russia has not only turned to competitive policies but has also tried to 'develop new, more positive images by contributing to global governance while maintaining distinctive identities' [ also has an influence on domestic society in terms of forging a consensus; one scholar suggests that the strategic narrative which emphasises rivalry with the West 'has a constitutive effect on interests and collective identity among the elite and the public alike, which means the narrative's power is also of the structuring kind' [20, P. 577]. It is worth noting that the Russian Federation Information Security Doctrine of 2016 -as well as counteracting information campaigns for military and political purposes which 'seek to undermine the sovereignty, political and social stability and territorial integrity of the Russian Federation and its allies, and pose a threat to international peace, global and regional security' -also emphasises the aim of 'neutralizing the information impact intended to erode Russia's traditional moral and spiritual values' [16, P. 221] 3 . Put simply, in seeking to develop a specific Russian model based on unique national traditions widely shared in society, Russia's political elite 'has adopted a strategy of identity management… with the result that Putin now presents Russia as superior to Western nations on a new dimension of comparison, which claims to be oriented toward traditional ethical norms as the criteria for assessment in the international arena' [5, P. 404].…”