Every company on the market tries to improve its economic stability, which is necessary in order to take a leading competitive position. If a company has been on the market for a long time, has a high financial stability, sales volumes are growing, the financial result of its activities is positive and has a positive dynamic, then we can safely talk about economic stability in the market. This article shows that company development management does not have a universal formula or design, since it reflects the real objective conditions of a specific geographical area or market. At the present stage of market relations development, one of the key problems is to reduce costs in the production of a product and its implementation. Therefore, special attention is paid to the issues of company sustainable development abroad and in Russia.