Digitalization processes are currently being increasingly introduced into various sectors of the national economy, including the agricultural sector. Agriculture has traditionally been a costly industry and has always had large losses throughout the entire production process, which led to a decrease in production efficiency. Digitalization in agriculture is designed to solve the vast majority of these problems and significantly increase the profitability of the industry. Digitalization helps to cover the whole range of actions, automate processes, cover the fullness of information, bring it into a single system, process it promptly, clearly monitor all processes, significantly reduce the loss of resources of all kinds, completely eliminate the corruption component. Digitalization makes it possible to constantly monitor any process in crop production, animal husbandry, processing, logistics and prevent the development of some negative phenomena. Field monitoring involves monitoring the qualitative characteristics of soils and crops, crop rotation management, recommendations for crop rotation planning, helps to trace the entire cycle of work from planting to harvesting, including logistics. Since there are large losses of agricultural products in the process of moving products, it seems appropriate to use digital technologies in logistics, which should significantly increase production efficiency. Control of finished products involves accounting for the harvest (from field to weight), monitoring the progress of the harvesting campaign, the amount of harvest for each field separately, the production of each employee, accounting for the work of carriers.
It is not currently possible to address matters of economic life in isolation from the issues of globalization and international economic integration. These processes do not just direct, they determine the vector and intensity of the national economy development, act as its accelerator. In this context, effective foreign economic activity is becoming one of the most priority factors in the growth of the Russian economy, and the country’s involvement in the integration processes and economic relations is determined at a deeper level - the level of direct participation of the country’s regions in foreign economic activity.
This article attempts to analyze the management system of marketing channels for agricultural products. For the successful sale of perishable products, it is necessary that they move as quickly as possible through the sales channel, so that the consumer is informed in advance about the quality characteristics of the product, its useful properties, about additional services for the delivery of products, about the delivery time of the product, its shelf life and other characteristics. It was made an analysis for retail chains represented on the market of the city of Krasnoyarsk. Limited Liability Company “Retail chain Komandor”” is one of the leaders of the Russian retail chain. “Krasny Yar” and “Komandor” are these are the most common networks in Krasnoyarsk for the sale of agricultural products, in particular local agricultural products. They have a lot in common: both chains are focused on the middle segment, have approximately the same pricing policy, came to the market almost at the same time, and have a similar assortment. The registration of the retail chain “Komandor” on the Krasnoyarsk market took place in December 1991, although the first store was opened in 1999, and the retail chain “Krasny Yar” has been present on the Krasnoyarsk market since December 1997. The purpose of this study is to analyze the current situation in the marketing channel management system, in the most popular retail chains of the city of Krasnoyarsk, to identify the main trends in the development of the marketing channel management system, to determine the differences between distribution channels and marketing channels, and to develop measures to improve this system.
This paper shows the distance learning in Russian during the coronavirus period in schools, technical schools and institutions. School and university students should keep up with the curriculum and continue to study even under quarantine. Distance learning has become a new form of remote educational process. Students can use publicly available electronic resources to continue their distance education. Currently, the distance learning technologies has helped schools, technical schools and universities to switch to distance learning, which allows them to receive effective feedback from the teacher.
Improving the efficiency of agriculture requires a balanced state program for the development of the agricultural sector. Based on the state program, similar programs are being developed for the regions. Regions differ in climate conditions, human resources, availability of equipment, structure of the agricultural sector, financing, organization of the agricultural sector, introduction of advanced technologies, and a number of other factors. All these factors should be studied, their dynamics should be analyzed, and options for optimizing these factors should be considered. It should be noted that a number of factors are typical for the Russian agriculture as a whole, and some are typical for the Krasnoyarsk region. All these factors reduce the efficiency of the industry and are an obstacle to its development. Without analysis and monitoring of these and other factors, it will be impossible to improve the efficiency of agriculture.
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