“…In this case, the following data transformation functions can be used: generalization, conceptualization, communication and extrapolation [107]. Next, a statistical analysis of the data is carried out using descriptive, inferential, predictive analyzes, as well as analysis of differences and relationships [107,98,102]. Systems internal reporting and marketing surveillance are implemented through databases covering all available current information, and the marketing research system through banks of models and banks of methods [97,100].…”