2022
DOI: 10.1108/jima-07-2021-0235
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Saddling effect of underlying contracts on sales performance: a multi-group analysis in the takaful industry

Abstract: Purpose This study aims to examine the impact of information overload (referred to as the saddling effect in this study) of underlying contracts on the sales performance of the salesforce at takaful institutions with special reference to addressing the heterogeneous effect among distribution channels. Design/methodology/approach A total of 311 samples were collected from the sales professionals of the takaful industry in Malaysia using a purposive sampling technique and the empirical analysis was conducted w… Show more

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Cited by 1 publication
(2 citation statements)
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“…In their most recent report, Sales Insight Lab (2020) highlights that salespersons who lack this quality will need more support to meet their sales quota. Both practitioners and scholars agree that underperformance reduces salesperson job satisfaction (Shamsudheen et al, 2023;Gu, 2018), directly and indirectly, leads to higher turnover (Shanahan and Hopkins, 2019;Sunder et al, 2017), endangers business profitability (Che et al, 2018) and sustainability (Wong and Tan, 2016). Therefore, understanding why salespersons fail to perform is essential for theoretical and practical reasons (Barone and DeCarlo, 2013).…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…In their most recent report, Sales Insight Lab (2020) highlights that salespersons who lack this quality will need more support to meet their sales quota. Both practitioners and scholars agree that underperformance reduces salesperson job satisfaction (Shamsudheen et al, 2023;Gu, 2018), directly and indirectly, leads to higher turnover (Shanahan and Hopkins, 2019;Sunder et al, 2017), endangers business profitability (Che et al, 2018) and sustainability (Wong and Tan, 2016). Therefore, understanding why salespersons fail to perform is essential for theoretical and practical reasons (Barone and DeCarlo, 2013).…”
Section: Introductionmentioning
confidence: 99%
“…In their most recent report, Sales Insight Lab (2020) highlights that salespersons who lack this quality will need more support to meet their sales quota. Both practitioners and scholars agree that underperformance reduces salesperson job satisfaction (Shamsudheen et al. , 2023; Gu, 2018), directly and indirectly, leads to higher turnover (Shanahan and Hopkins, 2019; Sunder et al.…”
Section: Introductionmentioning
confidence: 99%