“Safariland”: Tourism, Development and the Marketing of Kenya in the Post-Colonial World

Abstract

Abstract:This article explores the role of tourism in the development plans of Kenya during the 1960s and 1970s, examining what this reveals about the new opportunities and constrictions that officials encountered as they tried to globally reconfigure the place of their new decolonizing nation in the post-colonial world. These themes are explored by examining the political economy of development and tourism, the marketing infrastructures that Kenyan officials created to shape how Western consumers thought about “Kenya,” and how these factors influenced the kinds of discourses that were promoted globally about this newly-independent African country.

Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis

“…Our findings reveal that travel agencies have many misconceptions about Kenya as an ideal travel destination in different customer pain points such as destination accessibility, safety and security, and travel cost (Almeida and Garrod, 2018). These findings are consistent with existing studies that institutional support is critical to improve tourism destination competitiveness and rectify stereotypical perceptions that negatively impact travel agents’ intention to recommend Kenya travel products (Okello and Novelli, 2014; Smart, 2018). Long-haul adventuristic travelers who are keen on exploring new and unusual travel destinations with different cultural and natural aspects tend to be comprised of one of two segments: rich travel experience, mature, better educated and childless higher income couple; and backpackers without time constraints (Karl et al, 2015; McKercher and Mak, 2019).…”

Post-COVID-19 travel intentions to Kenya from Hong Kong by applying the extended theory of planned behavior (ETPB)

“…Other Africa-specific travel constraints influencing international travelers' destination choice include visa application (Deichmann and Frempong, 2016), tourist transportation provision and infrastructure (Choy and Kamoche, 2022), health issues, including vaccines and diseases (Novelli et al, 2018), political stability (Okello and Novelli, 2014), food service (Obonyo et al, 2012), tourism dimension (i.e. attractions, basics, and context) (Manrai et al, 2019), and institutional support (Smart, 2018). Kenya provides visa exemption to most countries in Africa and the Indian Ocean, but Asian countries, including Hong Kong, are excluded (iVisa, 2019).…”