Accurately estimating the stability of horseshoe tunnel faces remains a challenge, especially when excavating in rock masses. This study aims to propose an analytical model to analyze the stability of the horseshoe tunnel face in rock masses. Based on discretization and “point-by-point” techniques, a rotational failure model for horseshoe tunnel faces is first proposed. Based on the proposed failure model, the upper-bound limit analysis method is then adopted to determine the limit support pressure of the tunnel face under the nonlinear Hoek–Brown failure criterion, and the calculated results are validated by comparisons with the numerical results. Finally, the effects of the rock properties on the limit support pressure and the 3D failure surface are discussed. The results show that (1) compared with the numerical simulation method, the proposed method is an efficient and accurate approach to evaluating the face stability of the horseshoe tunnel; (2) from the parametric analysis, it can be seen that the normalized limit support pressure of the tunnel face decreases with the increasing of geological strength index, GSI, Hoek–Brown coefficient, mi, and uniaxial compressive strength, σci, and with the decreasing of the disturbance coefficient of rock, Di; and (3) a larger 3D failure surface is associated with a high value of the normalized limit support pressure.