2019
DOI: 10.1177/1012690218822994
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Samba, sun and social issues: How the 2014 FIFA World Cup and the 2016 Rio Olympics changed perceptions of Germans about Brazil

Abstract: The host countries for mega-sporting events aim to become more visible and to be perceived positively by the global audience because of the media coverage around the event. The media’s influence on people’s perceptions is expected to be particularly high if the audience has no direct experience and little prior knowledge of the hosting nation, and thus depends on the media for information. Using a panel survey ( N = 76) with three rounds of data collection, this longitudinal study explores how television viewe… Show more

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Cited by 11 publications
(7 citation statements)
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“…When the Brazilian football team managed to become world champions in 2002, the country experienced a new phase of economic and industrial growth and a period of optimism and euphoria [8]. Brazil has the most professional football players than any other country in the world (CIES Football Observatory, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%
“…When the Brazilian football team managed to become world champions in 2002, the country experienced a new phase of economic and industrial growth and a period of optimism and euphoria [8]. Brazil has the most professional football players than any other country in the world (CIES Football Observatory, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%
“…As a diverse country, Brazil has poorly resolved historical issues, and it has experienced a very different reality from the imagery perpetuated throughout the 20th century. Although Brazil has a very diverse culture and many possible tourism destinations and attractions, the white sand beaches in Rio de Janeiro (Schallhorn, 2020) and the Amazon region are still foremost in foreigners’ perceptions of the country (Mataruna-dos-Santos, 2020).…”
Section: Brazil As a Tourism Destinationmentioning
confidence: 99%
“…In the 2010s, there was an attempt to diversify this image; during this time, Brazil successfully secured two major sporting events, the 2014 FIFA World Cup and the 2016 Summer Olympic Games in Rio de Janeiro. While both of these events helped to increase tourists’ intentions to travel to Brazil (Schallhorn, 2020), they failed to achieve significant growth in terms of international tourist numbers and revenue (Mataruna-dos-Santos, 2020) (see Figure 2).…”
Section: Brazil As a Tourism Destinationmentioning
confidence: 99%
“…In a study about the perception of German tourists about Brazil after the 2014 FIFA World Cup and the Rio 2016 Summer Olympics, Schallhorn (2019) observed that tourists positively perceived and evaluated safety. This item of the author's questionnaire was rated higher after the 2014 FIFA World Cup than before the event.…”
Section: Quality Assessment Of the Tourist Experiencementioning
confidence: 99%