Samfunnsoppdrag i forvitring?

New scheduling strategies and production culture in public service television in the digital era: The case of DR and TV 2 in Denmark

“…Hendrik S. Spilker, Magnus Johannessen and Ewa Morsund (2020) relate a similar finding in their comparative study of publishing strategies and genre diversity of the linear channels and streaming services of the two Norwegian broadcasters NRK and TV 2. They identify a division of labour where the linear channels offer more current affairs and entertainment, while the streaming services are dominated by fiction.…”

“…This applies to which genres are present and which are being highlighted in the best positions in the interface. The prioritisation is heavily criticised by the authors since the platforms are not used to supplement each other, especially by young users; instead, we can expect a development where increasing numbers of users act as cord-cutters, solely using the streaming services (Spilker et al, 2020: 15). Spilker, Johannessen and Morsund suggest that broadcasters demonstrate greater ambition in standing apart from other streaming services, and they propose that political obligations regarding new digital platforms are concretised.…”