Satisfaction Levels of Cooperative Partners in The New World Order: Case of Çukobirlik

Abstract

The continuity of the organizations is directly proportional to the satisfaction of the service recipients. The presence of many partners, beneficiaries and employees in cooperatives requires high cooperation. Therefore, it is important to reveal the service quality of the cooperatives and to determine the expectations of the partners. This study was carried out in Çukobirlik, which ranks third in Turkey cooperatives and first among the agricultural cooperatives in terms of number of partners, with the aim of determining the partners' service satisfaction, their perception related to cooperative activities and their intentions for diversification of these activities. 831 surveys were applied. 94.8% of the participants in the study are men and the agricultural production experience of 76.4% of them is over 21 years. It was seen that the satisfaction level of the partners from Çukobirlik's services is high in all dimensions, and the dimensions of assurance, competency and enthusiasm came to the fore compared to other dimensions. With the global pandemic of Covid-19, it has once again manifested itself that agricultural production is an activity that is the first and most affected by all extraordinary situations and affects all humanity with its results. The collective production model is a guarantee of sustainability.