This paper introduces NASA's Integrated Demand Management (IDM) concept and presents the results from an early proof-of-concept evaluation and an exploratory experiment. The initial development of the IDM concept was focused on integrating two systems-i.e. the FAA's newly deployed Traffic Flow Management System (TFMS) tool called the Collaborative Trajectory Options Program (CTOP) and the Time-Based Flow Management (TBFM) system with Extended Metering (XM) capabilities-to manage projected heavy traffic demand into a capacity-constrained airport. A human-in-the-loop (HITL) simulation experiment was conducted to demonstrate the feasibility of the initial IDM concept by adapting it to an arrival traffic problem at Newark Liberty International Airport (EWR) during clear weather conditions. In this study, the CTOP was utilized to strategically plan the arrival traffic demand by controlling takeoff times of both short-and long-haul flights (long-hauls specify aircraft outside TBFM regions and short-hauls specify aircraft within TBFM regions) in a way that results in equitable delays among the groups. Such strategic planning decreases airborne and ground delay within TBFM by delivering manageable long-haul traffic demand while reserving sufficient slots in the overhead streams for the short-haul departures. A manageable traffic demand ensures the TBFM scheduler does not assign more airborne delay than a particular airspace is capable of absorbing. TBFM uses its time-based metering capabilities to deliver the desirable throughput by tactically coordinating and scheduling the long-haul flights and short-haul departures. Additional research was performed to explore the use of Required Time of Arrival (RTA) capabilities as a potential control mechanism to improve the arrival time accuracy of scheduled long-haul traffic. Results indicated that both short-and long-haul flights received similar ground delays. In addition, there was a noticeable reduction in the total amount of excessive, unanticipated ground delays, i.e. delays that are frequently imposed on the shorthaul flight in current day operations due to saturation in the overhead stream, commonly referred to as 'double penalty.' Furthermore, the concept achieved the target throughput while minimizing the expected cost associated with overall delays in arrival traffic. Assessment of the RTA capabilities showed that there was indeed improvement of the scheduled entry times into TBFM regions by using RTA capabilities. However, with respect to reduction in delays incurred within TBFM, there was no observable benefit of improving the precision of entry times for long-haul flights.