2019
DOI: 10.13189/ujer.2019.071505
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Scholarship as a Corporate Philanthropy, "A Half Blood Philanthropy" Strategy to Sustain

Abstract: Corporate Social Responsibility (CSR) is a concept that continues to grow yet does not own approved definition or a set of specific criteria fully recognized by parties involved in it. This study aimed to reveal the meaning of Scholarship as corporate philanthropy, which is part of the CSR program. Qualitative case study method with interpretive paradigms was used to find the meaning of "philanthropy". Data was collected from PKT sustainability report and interview sessions with program manager and scholarship… Show more

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