Schools of Innovation Thought

Mele, Cristina; Spena, Tiziana Russo; Nuutinen, Maaria; Kallio, Katri

doi:10.1007/978-3-319-43380-6_2

Cited by 5 publications

(5 citation statements)

References 96 publications

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“…Marketing scholars increasingly present resource integration and innovation as socially constructed phenomena (Colurcio et al, 2012;Mele et al, 2017;Peters et al, 2014). With their sociocognitive perspective, Rosa et al (1999: 64) describe market offerings as "socially constructed knowledge structures that are shared among producers and consumers.…”

Section: Social Constructionist View Of Service Innovationmentioning

confidence: 99%

“…We study service innovation as contextually, socially, and experientially based, in an effort to deepen understanding of the role of the social context and social structures that affect and are affected by innovation (Mele et al, 2014(Mele et al, , 2017. Our focus is on the practices by which people engage to negotiate understanding and create meaning.…”

Section: Conversation Knowledge and Boundary Objectsmentioning

confidence: 99%

“…These resources differ in quality or quantity and thus require complementarities or redundancy (Gummesson and Mele, 2010). Yet, it remains unclear how and why actors interact in a systemic context (Edvardsson and Tronvoll, 2013;Mele et al, 2017), as well as how resources become integrated (Kleinaltenkamp et al, 2012;Peters et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…(Skålén et al, 2015: 137). By applying practical accomplishment as a criterion, scholars also advocate studying innovation in the making (Mele et al, 2017). This conceptualization is not limited to an economic stance but rather emphasizes the social-contextual nature of innovating, such that resources are activated by establishing relationships and giving them specific form within a situated practice.…”

Section: Introductionmentioning

confidence: 99%

“…This conceptualization is not limited to an economic stance but rather emphasizes the social-contextual nature of innovating, such that resources are activated by establishing relationships and giving them specific form within a situated practice. These theoretical advances require an interdisciplinary perspective and new vocabulary to describe the social, contextual, and cultural contexts that surround resource integration and service innovation (Edvardsson and Tronvoll, 2013;Mele et al, 2017;Rubalcaba et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

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Service innovation as a social construction: The role of boundary objects

Mele¹,

Sebastiani

Corsaro

2018

Marketing Theory

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This article advances a conceptualization of service innovation as socially constructed through resource integration and sensemaking. By developing this view, the current study goes beyond an outcome perspective, to include the collective nature of service innovation and the role of the social context in affecting the service innovation process. Actors enact and perform service innovation through two approaches, one that is more concerted and another that emerges in some way. Each approach is characterized by distinct resource integration processes, in which the boundary objects (artifacts, discourses, and places) play specific roles. They act as bridge-makers that connect actors, thereby fostering resource integration and shared meanings.

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Section: Social Constructionist View Of Service Innovationmentioning

confidence: 99%

Section: Conversation Knowledge and Boundary Objectsmentioning

confidence: 99%