Scientific production on corporate communication: a systematic study in Scopus with COVID-19 as a determining factor

Hidalgo-Marí, Tatiana; Segarra-Saavedra, Jesús; Gutiérrez, Francisco Javier Herrero

doi:10.1108/ccij-02-2022-0016

Cited by 5 publications

(8 citation statements)

References 16 publications

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“…In his review of the most frequently covered topics in Corporate Communication: An international Journal, Elving (2010) shows that nearly 80 per cent of all articles deal with internal or change communication, external communication processes, including branding and public relations, corporate social responsibility and corporate identity, image, and reputation. This is consistent with empirical evidence showing that there is a specialization in corporate communication issues and that a general interest in corporate communication studies plays only a minor role (Hidalgo-Marí et al, 2023).…”

Section: Discussionsupporting

confidence: 90%

“…The field's importance is recognized by academic accrediting bodies, there are academic departments and degree programmes at numerous universities, and its influence on the organizational field is undisputed. In recent decades, there has been a steady upward trend in research on corporate communication (see Hidalgo-Marí et al, 2023).…”

Section: Definitionsmentioning

confidence: 99%

“…For example, Illia and Balmer (2012) identified four different approaches to corporate communications based on different conceptual approaches: (1) public relations, (2) integrated marketing communications, (3) total corporate communications, and (4) corporate communication gaps. In their overview of the different approaches applied to corporate communication, Hidalgo-Marí et al (2023) identify three specific conceptual perspectives of corporate communication: as a process, as an instrument, and as a strategy.…”

Section: Definitionsmentioning

confidence: 99%

See 2 more Smart Citations

Corporate communication

Podnar

2024

Elgar Encyclopedia of Corporate Communication

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Section: Discussionsupporting

confidence: 90%

Section: Definitionsmentioning

confidence: 99%

Section: Definitionsmentioning

confidence: 99%

See 1 more Smart Citation

Corporate communication

Podnar

2024

Elgar Encyclopedia of Corporate Communication

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“…SCOPUS was chosen for this research since it is one of the most comprehensive and diverse bibliometric databases accessible. Numerous researchers have recommended and use SCOPUS database for systematic literature review (Hidalgo-Marí et al ., 2023; Yap et al. , 2022; Palumbo and Manna, 2019; Rashid and Mustafa, 2020; Behl et al.…”

Section: Methodsmentioning

confidence: 99%

Prospects of augmented reality and virtual reality for online education: a scientometric view

Tiwari

Bhaskar

Pal

2023

IJEM

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PurposeAugmented reality (AR) and virtual reality (VR) are becoming increasingly interwoven into people's daily lives, with applications in fields such as science, engineering, medical, the arts, education, finance and business. While much study has been conducted in the field of VR and AR in a variety of areas, less attention has been paid to online education. The purpose of this research is to conduct a systematic review of studies on AR and VR, as well as its applications in many disciplines of education, with a special emphasis on online education.Design/methodology/approachThe data were gathered from the SCOPUS database under the subject “Augmented and Virtual Reality Applications in Online Education.” The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) format has been used to summarize the available literature and research in academics throughout the world. First, systematic literature reviews and later bibliometric analysis were conducted for performance and science mapping analysis.FindingsThe research adds to the body of knowledge about the role of AR and VR in online education and its future prospects. AR and VR have demonstrated a substantial contribution to facilitating teaching in a variety of fields, including engineering, medicine, nursing and chemistry. Additionally, this research indicates that AR and VR can be utilized to teach various areas and specialties. Additionally, it can be used in other aspects of online education, such as admissions, industry visits, training, internationalization and specific courses for students with disabilities.Practical implicationsThis research lays the framework for educational institutions, legislators and researchers to investigate additional applications of VR and AR. Though this research suggests some possible uses for AR and VR in the online education system, more applications can be integrated into the online education system to fully leverage the potential of AR and VR worldwide. AR and VR have the potential to be a very cost-effective method of delivering online education on a wide scale in the future.Originality/valueThe article explores the applicability of VR and AR in education using bibliometric analysis. This is one of the first studies to do an assessment of VR and AR, evaluating their strengths, drawbacks and current applications. Future application areas are also identified as a result of the investigation.

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“…La revisión sistemática ha sido utilizada con anterioridad por diversos investigadores (Aguilera Eguía, 2014;Fernández-Gómez et al, 2023;Hidalgo Marí et al, 2023) y se ha mostrado como una herramienta válida para el estudio pormenorizado de un tema. Se ha realizado empleando como unidad de análisis las palabras clave, sobre las que se efectuó un examen de co-ocurrencia cuando los elementos aparecen juntos en un mismo documento, lo que permite identificar los temas básicos y mostrar los aspectos cognitivos y conceptuales de un campo científico.…”

Section: Metodologíaunclassified

Neuromarketing Y Moda: Una Revisión Sistemática Sobre Sus Implicaciones Sensoriales

Cristófol- Rodríguez,

Porras- Florido,

Cerdá-Suárez

et al. 2024

RCCI

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Introduction: Fashion is a sector that at all times appeals to the emotions and feelings of the individual, due to its social implications. In this sense, neuromarketing becomes a very valuable tool to study the different reactions of the public when exposed to it. Different tools applied in neuromarketing reveal how consumers feel when they buy, touch or look at a fashion product with which they relate. Methodology: The present research aims to make a systematic review of publications in academic journals on fashion and neuromarketing, as an integrative tool that allows the compilation of studies on the same topic, in order to establish a state of the art. This review is carried out in the Scopus and WOS databases, in Spanish and English, between 2000 and 2023. The objective is to study the neuromarketing tools that are best suited to this sector and to analyze how they have evolved, been used and integrated over the years. Results: Twenty-three results were found that matched the search, and for each one of them the authors studied the country where the research was carried out, the year of publication, the journal where the research was published, the neuromarketing tool applied, the results obtained, and where the manuscript focuses: on the company, on the consumer, on both or on neither of them. Discussion: Twenty-three results were found, of which only 12 were valid. The main cause of exclusion was the repetition of results in the two databases consulted. In these studies, not only the response of the consumer is observed, but fundamentally the response of the company and its perception. Conclusions: It is concluded that neuromarketing and consumer neuroscience tools, although scarce in the fashion industry, provide relevant and useful information and multidisciplinary groups are proposed to increase the scientific production applied to the case study.

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Scientific production on corporate communication: a systematic study in Scopus with COVID-19 as a determining factor

Cited by 5 publications

References 16 publications

Corporate communication

Corporate communication

Prospects of augmented reality and virtual reality for online education: a scientometric view

Neuromarketing Y Moda: Una Revisión Sistemática Sobre Sus Implicaciones Sensoriales

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