Scope of Combining the Research Methods in Human Resource Management (HRM) and Organizational Behavior (OB)

Anwar, Rana Salman; Channa, Khalil Ahmed; Shah, Syed Mir Muhammad

doi:10.5281/zenodo.6901043

Cited by 2 publications

(2 citation statements)

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“…Refs. [47,48] confirmed the modified approach's effectiveness and relevance. By implementing these alterations, we aimed to enhance the qualitative research and furnish significant perspectives on our research subject.…”

Section: Methodsmentioning

confidence: 65%

Enhancing Sustainability in the Agricultural Sector Amid COVID-19: An Implication of the Transactional Theory

Mangi,

Anwar,

Khan

et al. 2023

Sustainability

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COVID-19 impacted lives and business activities across all sectors of the economy, and farmers were no exception. Utilizing the lens of the transactional theory of stress and coping, the present study explores the stressors among small-scale farmers and the strategies they adopted for farm management during the pandemic. This study follows qualitative research design principles and collects the data of farmers from Pakistan on their lived experiences via in-depth interviews. We selected the farmers based on the purposive criterion sampling method, selecting farmers whose farm management practices were affected by the pandemic. The findings suggest that the pandemic created stress among farmers through internal and external factors. The low income of farmers and decline in their yield appeared as internal factors, and hindrances in utilizing resources, strict lockdown measures, worsening supply chain, and market conditions were major external factors impacting farmers emotionally and economically. Farmers utilized their available resources to cope with these factors, i.e., family labor, on-farm labor accommodation, and self-transportation. Nonetheless, farmers demanded the government, fellow farmers, and wholesalers to build a better system to cope with any crisis such as COVID-19. This study provides two primary contributions: First, it provides theoretical contributions to the transactional model of farmers’ stress and coping during COVID-19, taking evidence from farmers in the agricultural sector. Second, it provides a comprehensive framework through which researchers, practitioners, consultants, and government authorities can build future scholarship and develop strategies to enhance sustainability and cope with future pandemics.

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Section: Methodsmentioning

confidence: 65%

Enhancing Sustainability in the Agricultural Sector Amid COVID-19: An Implication of the Transactional Theory

Mangi,

Anwar,

Khan

et al. 2023

Sustainability

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“…In the enthralling world of China's social media market, entertainment value is critical to the success of micro-influencers (Khan et al, 2023). Micro-influencers must build a compelling experience for their followers, just as a charismatic performer does for his audience (Todorov et al, 2023;Anwar et al, 2021). This mesmerizing quality entails providing information that not only teaches but also entertains people, leaving them intrigued and wanting more (Dou et al, 2023).…”

Section: Micro-influencer Credibilitymentioning

confidence: 99%

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

Hu,

Sidek,

Abd Rahman

et al. 2024

Innovative Marketing

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This study aims to explore the relationship between consumer purchasing behavior and key micro-influencer attributes, including knowledge, entertainment value, credibility, and transparency, within the context of Chinese social media platforms. The paper adopts a quantitative approach, employing partial least squares structural equation modeling (PLS-SEM) to analyze the intricate relationships among latent variables. The respondents comprise active users of major Chinese social media platforms, such as Weibo and Xiaohongshu. For primary data collection, 329 respondents were surveyed online, utilizing a convenient sampling method as part of non-probability sampling. Data collection spanned four weeks, and participants were given the option to respond in either English or Mandarin. The findings suggest significant associations between consumer purchasing behavior and micro-influencer attributes. Specifically, knowledge, entertainment value, credibility, and transparency exhibit varying degrees of influence on consumer behavior within the Chinese social media landscape. The p-value for H1, H2, H3, and H7 appeared as 0.000 and shows that these are the highly significant relations, whereas the p-value for H3 (0.019), for H5 (0.001), and for H6 (0.028) shows that these relations play a moderate role in the proposed model. Elucidating the role of key attributes provides valuable insights for marketers and businesses seeking to leverage micro-influencer marketing strategies effectively in this rapidly evolving digital landscape.

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Scope of Combining the Research Methods in Human Resource Management (HRM) and Organizational Behavior (OB)

Cited by 2 publications

References 0 publications

Enhancing Sustainability in the Agricultural Sector Amid COVID-19: An Implication of the Transactional Theory

Enhancing Sustainability in the Agricultural Sector Amid COVID-19: An Implication of the Transactional Theory

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

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