2006
DOI: 10.1111/j.1530-9134.2006.00101.x
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A Model of Direct and Intermediated Sales

Abstract: We examine a model in which an upstream firm can sell directly online and through heterogeneous intermediaries to heterogeneous consumers engaging inTraditionally, services provided by intermediaries, such as managing inventory, breaking bulk shipments, supplying information, marketing, and coordinating transactions, have been sufficiently difficult for producers that a substantial part of the economy has utilized intermediaries.1 Advances in technology now allow producers to cost-effectively perform many task… Show more

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Cited by 87 publications
(40 citation statements)
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“…These include Rhee and Park (2000), Hendershott and Zhang (2001), Rhee (2001), Chiang, Chhajed, and Hess (2002), and Peleg and Lee (2002), in which customers have an option for direct delivery from the manufacturer, and Boyaci (2001), Bell, Wang, and Padmanabhan (2002), and Ahn, Duenyas, and Zhang (2002), in which customers can shop in physical stores owned by the manufacturer. One distinction of our model is that it is sufficiently general to consider the logistics and marketing cost signatures of either type of manufacturer-controlled channel, which can differ dramatically.…”
Section: Literature Reviewmentioning
confidence: 99%
“…These include Rhee and Park (2000), Hendershott and Zhang (2001), Rhee (2001), Chiang, Chhajed, and Hess (2002), and Peleg and Lee (2002), in which customers have an option for direct delivery from the manufacturer, and Boyaci (2001), Bell, Wang, and Padmanabhan (2002), and Ahn, Duenyas, and Zhang (2002), in which customers can shop in physical stores owned by the manufacturer. One distinction of our model is that it is sufficiently general to consider the logistics and marketing cost signatures of either type of manufacturer-controlled channel, which can differ dramatically.…”
Section: Literature Reviewmentioning
confidence: 99%
“…After selling the good, all sellers produce another 21 The results presented here go through even when middlemen store the goods for more than one period. 22 Spulber (1996) and Rust and Hall (2003) assume that aggregate demand by buyers and aggregate supply by sellers are assumed to be balanced each period.…”
mentioning
confidence: 84%
“…Suppose now that middlemen have the technology to store the goods for one period as an inventory. 21 Then, in order to hold I units at the beginning of each day, middlemen need to purchase I units each night. Hence, there is a measure M I of aggregate demand at every night market.…”
Section: Steady-state Inventory Restockingmentioning
confidence: 99%
“…Most of the studies focus on competition on inventory [14,15], price [16,17], both inventory and price [18,19], and joint price and lead time [20]. There are other related studies considering the impact of sales effort [9], impact of search costs [21], etc. In a recent work, Dong et al [22] studied sustainability investment under cap-and-trade regulation.…”
Section: Literature Reviewmentioning
confidence: 99%