“…Since the beginning of 2011, more than 800 articles about collaborative consumption have been published in the French press, giving it constant visibility in the media (source: Factiva). While academic researchers have shown an interest in this phenomenon (Arnould and Rose, 2014; ; Belk, 2014aBelk, , 2014bGarcia-Bardidia, 2014;McArthur, 2014;Scaraboto, 2015;Schor, 2014;Schor et al, 2016), it is primarily the work of consultants (Botsman and Rogers, 2011;Gansky, 2010;Novel, 2012) that has helped to shape the way it is represented, with highly positive connotations widely established in the media and online (John, 2012(John, , 2013. This idealised and even naive vision (John, 2013) presents collaborative consumption as a seismic shift in the way we exchange items, allowing individuals to enter a new era of sharing made possible by the rise of Web 2.0.…”