Searching for New Technology Acceptance Model under Social Context: Analyzing the Determinants of Acceptance of Intelligent Information Technology in Digital Transformation and Implications for the Requisites of Digital Sustainability

Abstract

Intelligent information technology (IIT) based on AI and intelligent network communication technology is rapidly changing the social structure and the personal lives. However, IIT acceptancefrom various perspectives still requires extensive research. The research question in this paper examines how five factors—psychological, technological, resource, risk perception, and value factors—influence IIT acceptance. Based on an analysis of survey data, it was first found that the acceptance rate of IIT itself was generally very high. Second, in terms of IIT acceptance, among twenty-five predictors, voluntariness (+), positive image of technology (+), performance expectancy (+), relative advantage (+), radical innovation (+), and experience of use (+) were found to have significant effects on the IIT acceptance. Third, in addition to technological factors, psychological factors and risk perception factors also played an important role in individuals’ decisions regarding IIT acceptance.

Technological Acceptance of Industry 4.0 by Students from Rural Areas

“…Individuals who are unfamiliar with new technologies may have difficulty using them. However, if they have sufficient contextual support, they can easily accept the technology [61]. Then, the facilitating conditions consist of modifying objective factors that support the easy use of the technology [62].…”

Determinants for Successful Digital Transformation

“…Kane et al [15] defined DT as a process of promoting technology adaptation by individuals, businesses, society, and countries, as well as the total social change caused by digitalization. Some researchers [24][25][26]35,36] defined DT from an organizational perspective, while others [27,[37][38][39] defined DT from a social perspective.…”

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

“…Similarly, the technology acceptance model (TAM) proposed perceived ease of the use of a construct that also underpins one's perception of the feasibility of adopting new technology (Park et al, 2022 ). In a similar vein, Venkatesh and Davis ( 2000 ) also supported this critical element that specific effort is required to adopt new innovative technologies.…”

“…Similarly, several past theoretical models on innovation usage also proposed social factors. For instance, TAM2 proposed a social influence construct (Park et al, 2022 ), and cultural models proposed several social factors (Raza et al, 2020 ). The traditions of any society remained an influential factor in shaping the behaviors of the individuals, particularly in a collectivistic society such as Pakistan.…”