Seasonal Trading and Lifestyle Motivation

Visitor attractions and events: Responding to seasonality

“…Goulding, Baum and Morrison (2005) argue that public policy to extend the season will not effect change if the supply-side dynamic to seasonal trading fails to recognise the benefits of lifestyle trading, especially in peripheral regions. However, unlike the accommodation sector, the attractions sector is not dominated by lifestyle entrepreneurs and this paper provides evidence that many attraction operators seek to cultivate an all-year round market where possible, and events play a role in planning for the off-peak season.…”

“…Shields 2013). Furthermore, as Andriotis (2005), Getz and Nilsson (2004), Goulding, Baum and Morrison (2005) and Joliffe and Farnsworth (2006) indicate, the off-peak is embraced by lifestyle entrepreneurs as a time to suspend operations for personal motives. Conversely, a range of businesses continue to operate through the year, and must seek product development, marketing and market diversification opportunities to extend and expand seasonal businesses prospects.…”

Cyprus as a Winter Destination: An Exploratory Study

“…A supply-side perspective was chosen, since, in the context of seasonality most studies focus on the tourism demand, particularly in terms of modeling it (Goulding, Baum, & Morrison, 2005;Parrilla et al, 2007). yet to effectively utilize research on seasonal tourism demand the destination needs to understand its shortcomings in terms of tackling tourism issues in general and for this study seasonality in particular.…”

“…Seasonality: A Supply Perspective taking into account that seasonality affects a number of destinations, there is a relatively little empirical research in the context of the supply side, especially regarding the public and private sectors' role in tackling seasonality (Goulding et al, 2005;Koenig-lewis & Bischoff, 2010). In general, research on seasonality has mainly directed its focus on the determinants and policy responses in tackling seasonality (Goulding et al, 2005).…”

“…In general, research on seasonality has mainly directed its focus on the determinants and policy responses in tackling seasonality (Goulding et al, 2005).…”