2019
DOI: 10.1016/j.meatsci.2019.06.004
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Seasonality effects on consumers' preferences over quality attributes of different beef products

Abstract: Using discrete choice modelling, the study investigates 946 American consumers' willingnessto-pay and preferences for diverse beef products. A novel experiment was used to elicit the number of beef products that each consumer would purchase. The range of products explored in this study included ground, diced, roast, and six cuts of steaks (sirloin, tenderloin, flank, flap, New York and cowboy/rib-eye).The outcome of the study suggests that US consumers vary in their preferences for beef products by season. The… Show more

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Cited by 28 publications
(21 citation statements)
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“…Given that consumers make many food‐related decisions every day, coupled with the diversity of food products, they are unlikely that individuals allocate substantial cognitive effort and time to each decision (Adamowicz & Swait, ; Ardeshiri, Sampson, & Swait, ). Similarly, consumers are uncertain about the quality and safety of food products (Verbeke, ).…”
Section: Discussionmentioning
confidence: 99%
“…Given that consumers make many food‐related decisions every day, coupled with the diversity of food products, they are unlikely that individuals allocate substantial cognitive effort and time to each decision (Adamowicz & Swait, ; Ardeshiri, Sampson, & Swait, ). Similarly, consumers are uncertain about the quality and safety of food products (Verbeke, ).…”
Section: Discussionmentioning
confidence: 99%
“…It seems incredibly naïve seen from the perspective of today. It is now a mainstream marketing effort to use personality profiles and other “psychographic” variables of the target groups (e.g., Kotler, 1965 ; Henriques et al, 2009 ; Ghosh, 2010 ; Cisek et al, 2014 ; Cai et al, 2015 ; Graffeo et al, 2015 ; Udomkun et al, 2018 ; Ardeshiri et al, 2019 ). It became even more mainstream with the launch of Google personalised ads in 2005.…”
Section: The Helsinki Declaration Of Experimentation With Human Subjectsmentioning
confidence: 99%
“…Intrinsic quality cues form meat consumers' expectations (Acebrón and Dopico, 2000), while extrinsic quality cues assist consumers in reducing the gap between expectation and true eating experience. Such gaps are sensitive to consumer needs and purpose (Ardeshiri et al , 2019), socio-demographic and cultural background (Webb and O'Neill, 2008; Joo et al , 2013) and prior experience (Grunert et al , 2004; Brunsø et al , 2005). Knowledge of consumers' willingness to pay (WTP) for attributes is a precursor to a decision on the appropriate strategic fit of actions in the meat SC more broadly (Mounter et al , 2016).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%