See you on Facebook: exploring influences on Facebook continuous usage

Abstract

Facebook is a computer-mediated social network site (SNS) that has become a popular communication medium. Facebook permits individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, and view their list of connections within the system. This study examines influences on Facebook continuous usage in Taiwan. An online survey was performed on a sample of 409 Facebook users. Structural equation models are used to examine hypotheses within the theoretical framework. Analytical results indicate that personal innovativeness, attachment motivation, and subjective norm (SN) positively affect perceived enjoyment (PE) and user attitude (ATT) towards Facebook. PE is positively related to user ATT. Furthermore, users are willing to continuously use Facebook when SN, PE, and user ATT are high.

Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis

“…Especially research on big data is gaining more and more attention during the last 5 years. As big data can be understood as a large amount of data (Chen 2014) as well as technological challenges associated with these data (Madden 2012) many articles are dealing with this topic. The number of articles on cloud computing also rose significantly since 2013.…”

Intention to Use WhatsApp

“…H4: Social influence is the extent to which consumers perceive that importantly others believe that they should use a particular technology [4]. This social influence or subjective norm is closely related to the intention to use a social network [26][27][28].…”

User misrepresentation in online social networks: how competition and altruism impact online disclosure behaviours

“…IS researchers have studied different aspects of OSN extensively due to the fact that they provide a significant opportunity to observe different aspects of human behaviour. Topics of study include information-sharing continuance (Shang, Wu, and Li 2017), risk-taking behaviour (Miller and Melton 2015), civic engagement (Warren, Sulaiman, and Jaafar 2015), subjective well-being (Chang and Hsu 2016), user anxiety (Tsai, Shen, and Chiang 2015), continued use intentions (Chen 2014;Lin 2016), habitual use (Giannakos et al 2013), privacy management (Debatin et al 2009;Heirman et al 2016;Alashoor, Han, and Joseph 2017;Church, Thambusamy, and Nemati 2017), and network formation (Oh, Agrawal, and Rao 2013;Goode et al 2014). Another key issue area, which has been well researched, is information sharing on OSN.…”

“…Facebook has been a popular tool for IS researchers to study human behaviours related to information sharing (Cho, Park, and Kim 2015;Miller and Melton 2015;Warren, Sulaiman, and Jaafar 2015;Heirman et al 2016, etc. ) and non-information sharing behaviours (Giannakos et al 2013;Chen 2014;Tsai, Shen, and Chiang 2015;Chang and Hsu 2016;Lin 2016, etc.). Our study adds to the IS literature on human behaviours related to information sharing on Facebook by investigating why Facebook users use the OSN to misrepresent personal information.…”