Seeing coffee tourism through the lens of coffee consumption: A critical review

Abstract

One of the world’s most popular beverages, coffee is used to satisfy a wide range of consumptions, including tourism. In this article, we examined the existing concepts of coffee consumption and identified additional consumption domains that may contribute to the growing body of knowledge regarding coffee tourism. The paper used a scoping review approach and Critical Media Discourse Analysis (CMDA). The scoping review examined 152 articles on coffee consumption and coffee tourism published up to 2020. Subsequently, CMDA enabled a more in- depth textual and contextual analysis of the literature. In addition, Leximancer was used to illuminate the prominent scopes of the literature. Three prominent scopes of the literature are identified in the textual analysis: consumer behaviour, place consumption, and ethical consumption. In addition, the contextual findings indicate that coffee tourism studies have increased in recent decades. Furthermore, the social context highlights the dynamic nature of the coffee market landscape in the global North and the global South. Future research directions were suggested, and the managerial implications of these findings were discussed.