“…It is defined as “an individual actor's perception of potential loss when contributing to coinnovation.” Intellectual property rights (IPR) risk, a form of coinnovation risk, is getting popular in the context of social media (Abhari et al, ; Baccarella et al, ). Mental intangibility is also conceptualized as consumer risk because of the intangible nature of online services (Li, Wang, Lin, & Hajli, ). Similarly, information breaches, cyberbullying, sexual solicitations, and explicit content exposure are also new forms of social media risks (McHugh, Wisniewski, Rosson, & Carroll, ).…”