Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cross‐cultural management

Abstract

Businesses have recognized the importance of corporate social responsibility (CSR) for overall fulfillment of strategic prerequisites. Long-term success for any business enterprise is not possible without giving due attention to CSR. This paper aims to ascertain the unfamiliar communication links that can influence realization of CSR. It also discusses the possible mediating effects of two basic communication modes on CSR when used through social media. It is of further interest for future researchers due to the study of the moderator cross-cultural management, which can strengthen the relationship between usage of social media and CSR realization. By exploring the utilization of social media for communication of CSR, this report is an important step towards empirical research to produce a concrete theory based on the methodology, tests and measures prescribed herein.

Unattended social wants and corporate social responsibility of leading firms: Relationship of intrinsic motivation of volunteering in proposed welfare programs and employee attributes

“…Companies have several modes and ways of communicating with employees. Nonnative to nonnative speaker and native to nonnative speaker modes are relational in the realization of CSR (Hao, Farooq, & Sun, ). One of the ways companies have to communicate with employees and to enhance their job satisfaction is via CSR and their CV (Haski‐Leventhal, Roza, & Meijs, ).…”

“…To come up with findings for theoretical and practical implications, all stages of this kind of research in which a model is tested are very important. To measure the variables, six‐item job satisfaction scale (Tsui, Egan, & O'Reilly, ) also used by (Zhou et al, ) centered with intrinsic components; six‐item scale earlier used by Meyer and Allen () for affective commitment; four‐item scale (Jones, ) adapted to measure organizational pride; scales used by Cnaan and Goldbergglen () about motivation to volunteer; items used by Haski‐Leventhal () specific to workplace volunteering (for internal volunteering) and the items later used for research on IMCV (Haski‐Leventhal et al, ); moderator measurement method of Barczak, Sultan, and Hultink (); communication modes in cultural diversity suggested by Hao et al (); and four‐item scale of Hayman () for WLB are worth considering.…”

Stakeholder engagement in green place branding: A focus on user‐generated content

“…Because social media provides spaces for people to communicate, it has also become an important source for users to find information about places (Buhalis & Foerste, 2015). Social media consists of several different types of online platforms-for instance, blogs, review sites, media sharing, question-and-answer sites, social bookmarking, social networking, social news, and wikisproviding users with spaces to communicate and share content on various topics, such as brands, places, or products (Buhalis & Foerste, 2015;Hao, Farooq, & Sun, 2018). Social media consists of several different types of online platforms-for instance, blogs, review sites, media sharing, question-and-answer sites, social bookmarking, social networking, social news, and wikisproviding users with spaces to communicate and share content on various topics, such as brands, places, or products (Buhalis & Foerste, 2015;Hao, Farooq, & Sun, 2018).…”

“…As a consequence, in recent years, a growing number of studies focused on the role of users and UGC in the place branding process (e.g., Andéhn including what they buy and where they go (Lund et al, 2017). Social media consists of several different types of online platforms-for instance, blogs, review sites, media sharing, question-and-answer sites, social bookmarking, social networking, social news, and wikisproviding users with spaces to communicate and share content on various topics, such as brands, places, or products (Buhalis & Foerste, 2015;Hao, Farooq, & Sun, 2018). Thanks to social media, people are elevating their role from "passive" consumers to active subjects that contribute to the creation of brands and communication strategies (Liu, Burns, & Hou, 2017;Stewart & Pavlou, 2002).…”

Cultural Tourism In Punjab, Pakistan

“….Cross-cultural management has been hypothesized as vital moderator in relationship of important variables (Hao et al, 2018 …”