Segmentation analysis of user online travel agencies (OTAs) based on preference in Indonesia

Giri, Refi Rifaldi Windya; Ulya, Nawa; Widarmanti, Tri; Okiyani, Vivi; Alam, Ghufron Sulthanul

doi:10.1201/9781003263135-65

Cited by 1 publication

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“…In this same context, Agoda and Priceline OTAs are owned by Booking Holdings. These results are aligned with previous studies like Ye et al (2016), Ji, Zeng, King, andReynolds (2022) and Giri, Ulya, Widarmanti, Okiyani, and Alam (2023) arguing that users are segmented based on their preferences and profiles by OTAs, but the great mistake is that they sell products and services homogeneous in their websites. Accordingly, DMOs and tourism marketers should be aware that the uniformity of products and services linked to iconic bridges through OTAs' websites can seriously damage to the destination's tourism supply and their brand images because OTAs are providing mass tourism-oriented products and services; that is, OTAs are not selling customised products and services related to bridges through their websites to cover different users' needs and demands.…”

Section: Online Travel Agencies' Websites Evaluation and Their Market...supporting

confidence: 90%

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

Florido-Benítez

2023

IJTC

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Purpose The nuclear purpose of this research paper is to analyse representative bridges around the world as a tourist attraction and iconic element through destination marketing organisations’ (DMOs’) tourism official websites where these are localised and three online travel agencies’ (OTAs’) websites. Design/methodology/approach This research used a mixed method. The author carried out Google research (13 March 2023) that included the following search word string “iconic bridges around the world” and “the most famous bridges worldwide” to select the most relevant bridges around the globe. Moreover, this research used a content analysis to examine how Expedia, Booking and Orbitz OTAs promote the bridges through their websites in terms of a tourist attraction, iconic element, tourist package, images and information. Findings Findings suggest that the most representative bridges analysed in this study are promoted as iconic element and tourist attraction through DMOs’ websites. Nevertheless, Booking, Expedia and Orbitz OTAs promote and sell products and services related to bridges selected, except in the case of the Millau Viaduct in France, the Si-O-Se-Pol bridge in Iran, the Danyang Kunshan Grand bridge in China and the Royal Gorge in the USA. Furthermore, results support that OTAs need to enhance the quality and variety of products and services that are linked to iconic bridges sightseeing tours because at the moment, there is a great uniformity in the promotion of products and services provided. Originality/value This paper contributes to broader debates in the importance of bridges as a tourist attraction and iconic element to attract tourists through tourism promotion websites.

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Section: Online Travel Agencies' Websites Evaluation and Their Market...supporting

confidence: 90%

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

Florido-Benítez

2023

IJTC

View full text Add to dashboard Cite

show abstract

Segmentation analysis of user online travel agencies (OTAs) based on preference in Indonesia

Cited by 1 publication

References 0 publications

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

Bridges: a tourist attraction and iconic element at urban cities’ tourism promotion websites

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