Segmentation of both reviewers and businesses on social media

Moon, Sangkil; Jalali, Nima; Erevelles, Sunil

doi:10.1016/j.jretconser.2021.102524

Cited by 18 publications

(7 citation statements)

References 70 publications

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“…In addition to these studies, there are many studies conducted in recent years regarding customer segmentation (Chen et al, 2019;Funk et al, 2021;Abu-Bakar et al, 2021;Moon et al, 2021;Hedhilia et al, 2021;Špička & Zdeňka, 2022;Budhathoki et al, 2022;Wang et al, 2022;Caracciolo et al, 2022;Vigneau et al, 2022;Carla Kuesten et al, 2022). It has been observed that these studies on customer segmentation are mostly about organic products, food, and supplements.…”

Section: Business Andmentioning

confidence: 99%

Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers

Bayir¹

2023

berj

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Section: Business Andmentioning

confidence: 99%

Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers

Bayir¹

2023

berj

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“…Oleh sebab itu, penting bagi pemilik bisnis makanan dan minuman, terutama UMKM untuk memiliki foto dan gambar produk mereka agar dapat digunakan sebagai media promosi untuk meningkatkan penjualan produk mereka. (Moon, Jalali, and Erevelles, 2021).…”

Section: Pendahuluanunclassified

Pelatihan Teknik Food Fotografi dalam Meningkatkan Branding pada UMKM Prima Global Mart Bekasi

Kussanti

Fitriansyah

Harbet

et al. 2022

kreatif

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Era new normal membuka kesempatan baru bagi UMKM, terutama industri makanan, untuk meningkatkan penjualan mereka melalui branding produk dengan cara fotografi food. Foto atau gambar dalam dunia visual marketing memiliki kekuatan untuk menarik pembeli. Sebagian besar pebisnis produk makanan dan minuman menggunakan jasa fotografer profesional dalam menghasilkan foto yang menarik. Namun, tidak semua pebisnis memiliki modal untuk menyewa jasa profesional tersebut, terutama pebisnis yang baru saja merintis usaha mereka. Food Photography dipilih sebagai salah satu metode untuk meningkatkan branding, hal ini karena; skill fotografi makanan dapat menghasilkan gambar–gambar makanan yang menarik bagi pelanggan., food photography dapat memperkuat brand bisnis kuliner, food photography dapat mempermudah dan mempercepat promosi bisnis kuliner, terutama bagi pebisnis muda dan rumahan. Kegiatan PM diadakan secara offline atau tatap muka pada hari libur agar tidak mengganggu waktu bekerja para UMKM Prima Global Mart Bekasi, sedangkan luaran dari kegiatan PM berupa press release di media cetak online dan juga jurnal Abdimas.

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“…Partanen & Goel (2017) found that reputation is an important source for demonstrating technological capabilities and firm sustainability to potential customers, especially for young firms. Moon et al (2021) said in this context, that especially social media have a significant role in the reputation of firms.…”

Section: Literature Beckgroundmentioning

confidence: 99%

Impact of social environment indicators on students´propensity to do business: Case study from central European countries

Dvorský¹,

Petráková²,

Mezuláník³

et al. 2021

Journal of International Studies

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The aim of the article is to identify and quantify the impact of selected social environment indicators on students' propensity to do business. A survey-based questionnaire was conducted with students in the last year of their economic studies at 25 universities. The database contains 1,352 filled-out questionnaires showing Slovak, Czech and Polish students' attitudes. A linear regression analysis was used to evaluate the formulated hypotheses. This approach was implemented separately for each country (Czech Republic -CR, Slovakia -SR, and Poland -PL). The results showed several findings. The comparison of social environment

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Segmentation of both reviewers and businesses on social media

Cited by 18 publications

References 70 publications

Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers

Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers

Pelatihan Teknik Food Fotografi dalam Meningkatkan Branding pada UMKM Prima Global Mart Bekasi

Impact of social environment indicators on students´propensity to do business: Case study from central European countries

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