Segmenting East Asian Tourists to Greece by Travel Motivation

Long-Haul Travel Motivation by International Tourist to Penang

“…'Novelty and knowledge seeking' emerged as the most important push factor that acted as a long-haul travel motivation to Penang (mean score of 4.371). The result of this study supports the inding from previous studies on long-haul travel [1,2] that suggested that 'novelty and knowledge seeking' were the important push factors among long-haul travellers.…”

“…A total of 400 questionnaires were distributed, and 370 usable questionnaires were obtained representing 95.5% response rate. Questions were developed based on a comprehensive review of travel motivations from previous studies [1,4,5,10]. The questionnaire was divided into three sections: the irst section posed questions about respondents' proile, the second about travel characteristics and, lastly, questions about push statements (reasons of their travelling) and pull statements describing destination atributes.…”

“…A study by Correia et al [5] on Portuguese tourists travelling in Latin America and Africa found that the main push motivation of long-haul travellers was to 'relax', while pull motivation was 'landscapes'. Meanwhile, a study conducted by Assiouras et al [1] in Greece found that the main push factor was 'knowledge', while 'culture and history' were the main pull motivations of long-haul travellers travelling from China, Korea and Japan.…”

Tipe Wisatawan Berdasarkan Korelasi Motivasi Dan Kegiatan Di Tempat Wisata (Studi Kasus: Indonesia)

“…Penelitian di Gambia untuk wisata pedesaan menunjukkan bahwa terdapat empat tipe wisatawan, yaitu heritage & nature seekers, multi-experiences seekers, multi-experiences & beach seekers, dan sun & beach seekers (Rid, Ezeuduji, & Pröbstl-Haider, 2014). Penelitian lainnya dengan studi kasus di Greece menghasilkan tiga tipe wisatwan, yaitu novelty seeker, want-it-all, dan lowly motivated (Assiouras, Skourtis, Koniordos, & Giannopoulos, 2014). Penelitian yang dilakukan oleh Sung, Chang, dan Sung (2015) di Taiwan menghasilkan lima tipe, yaitu knowledge seekers, expenditure seekers, relaxation/relation seekers, novelty/experience seekers, dan sport/service seekers.…”

“…Penelitian-penelitian tentang kepariwisataan manca-negara terdahulu juga cenderung memberikan perhatian pada motivasi/push factor (Mohammad & Som, 2010;Ambrož & Ovsenik, 2011;Mahika, 2011;Vuuren & Slabbert, 2011;Khuong & Ha, 2014;Rid, Ezeuduji, & Pröbstl-Haider, 2014;Assiouras, Skourtis, Koniordos, & Giannopoulos, 2014;Sung, Chang, & Sung, 2015;Song & Bae, 2018), daya tarik wisata/pull factor (Khuong & Ha, 2014;Assiouras, Skourtis, Koniordos, & Giannopoulos, 2014;Sung, Chang, & Sung, 2015), pengaruh push factor dan pull factor pada kepuasan/keinginan untuk berkunjung kembali/respon wisatawan lainnya (Khuong & Ha, 2014), serta pengkategorian tipe wisatawan berdasarkan motivasi/lokasi (Rid, Ezeuduji, & Pröbstl-Haider, 2014;Poria, Butler, & Airey, 2003;Assiouras, Skourtis, Koniordos, & Giannopoulos, 2014;Sung, Chang, & Sung, 2015;Song & Bae, 2018). Di dalam upaya pengembangan pariwisata ke depannya, maka perlu adanya pendekatan pengembangan berdasarkan tipe wisatawan.…”