Segmenting Islamic fashion lifestyle on Indonesian woman

Abstract

Purpose This paper aims to identify the typology of fashion lifestyle that is relevant to predict the individual difference in evaluating Islamic fashion product. Design/methodology/approach The study involved female respondents aged above 16 years and wearing hijab. The sample of this research is 697 respondents from four big cities in Indonesia (Jakarta, Bandung, Surabaya and Malang) with the population in this study constituting 264 million Indonesian people. A random procedure with socio-demographic (sex, age and habitat) quotas was used for selecting respondent, and data is obtained using questionnaire research instruments. Findings There are 11 factors and 6 segments for clustering the respondents of Islamic fashion lifestyle. The cluster analysis demonstrated that the mean of personality pursuit, Sharia dressing style orientation and religiousity is greater than 4.00 on all clusters. This score proves that the consumers of Islamic fashion among six clusters have high level or religiousity and Sharia dressing style. Originality/value Considering the upcoming issue on Indonesia Moslem market subculture, this research explores market segmentation based on Islamic fashion lifestyle. In 2015, Indonesia reached the fifth rank in the world Islamic fashion market with $13.28bn potential market value and the average of 10.17% fashion industry growth annually (Euromonitor, 2018).

Online hijab purchase intention: the influence of the Coronavirus outbreak

“…Notwithstanding the proliferation of online Hijab sellers, studies examining aspects affecting shoppers’ behaviour on online Hijab purchases are sparse. A notable study conducted by Kartajaya et al , 2019 asserted that online Hijab shoppers pay attention to fashion lifestyles such as fashion leadership, brand consciousness, consumption motives and consumption orientation. Other studies found that important factors influencing buying decisions of Hijab e-commerce include celebrity endorsers (Aprilia and Hidayati, 2020), language features (Suryananda and Rivia Himmawati, 2018) and shopper’s loyalty (Herliana et al , 2019).…”

Modest wear e-commerce: examining online purchase intent in Indonesia

“…Subsequently, the prior studies implying the electronic innovativeness's significance (Juaneda-Ayensa et al, 2016) makes it essential to consider this determinant and evidence its validity for the particular case of modest wear online purchase. Lastly, as the study concentrates on the modest wear business, it appears vital to involve a factor such as fashion innovation in clarifying the purchase intent of modest wear online, as suggested by Hassan and Harun (2016) and Kartajaya et al (2019).…”

Pengaruh Religiusitas Terhadap Gaya Hidup Konsumen Muslim Di Ponorogo

“…Namun kebanyakan studi lebih berfokus pada dampak gaya hidup, misalnya terhadap niat pembelian (Nora & Minarti, 2017;Park, 2018;Lee, 2019;Putri, 2019); kepuasan konsumen (Naim, Hamid, & Wahab, 2019), nilai konsumsi (Antonio & Astika, 2019); keputusan pembelian (Laksono & Iskandar, 2019). Studi berbeda dilakukan oleh Kartajaya et al (2019) yang melakukan clustering untuk mengidentifikasi tipologi gaya hidup fashion yang relevan untuk memprediksi perbedaan individu dalam mengevaluasi produk busana Islami. Melibatkan 697 responden dari empat kota besar di Indonesia (Jakarta, Bandung, Surabaya dan Malang) studi mereka menemukan bahwa ada 11 faktor dan 6 segmen untuk mengelompokkan responden gaya hidup mode Islam.…”

“…Telihat bahwa penelitian tentang perilaku konsumen belum didokumentasikan secara komprehensif, terutama terkait dengan religiusitas dan perilaku konsumen (Agarwala, Mishra, & Singh, 2019). Penelitian ini berupaya untuk menguji hubungan religiusitas dengan gaya hidup sebagai kelanjutan dari studi Kartajaya et al (2019) yang lebih bertujuan untuk mengelompokkan responden. Religiusitas dalam agama Islam dijadikan sebagai salah satu dasar dalam tumbuh kembang seseorang.…”