Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan

Chang, Janet

doi:10.1016/j.tourman.2005.05.019

Cited by 208 publications

(188 citation statements)

References 45 publications

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“…In the Western context, motivations for festival attendance are mainly socialisation, family togetherness, novelty, excitement and thrills, general relaxation, entertainment, learning, and music (e.g. Chang, 2005;McMorland & Mactaggart, 2007). In this Chinese context, spiritual escape and pursuit are found to enrich this range of motivations.…”

Section: Resultsmentioning

confidence: 99%

“…The push and pull model (Crompton, 1979;Dann, 1977Dann, , 1981 is well accepted in tourist motivation studies (Funk, Alexandris, & Ping, 2009;Mak, Wong, & Chang, 2009;Uysal, Li, & Sirkaya-Turk, 2008) and has been applied in various cultural settings (Hanqin & Lam, 1999;Schofield 4 & Thompson, 2007;and Yuan & McDonald, 1990). It has also been applied in several event motivation studies within different cultural settings, for example, Zyl and Botha's (2004) study in South Africa, several studies in the USA (Bowen & Daniels, 2005;Dodd et al, 2006), and Chang's (2005) study in Taiwan. This suggests that this model is considered to be a useful tool to generally analyse and understand attendees' motivations to attend events.…”

Section: Festival-goer Motivationmentioning

confidence: 99%

“…The push and pull model (Crompton, 1979) and escape-seek motivation theory (Iso-Ahola, 1982) have both provided conceptual frameworks and have been used in many later studies related to festivals, for example Chang (2005), Dodd, Yuan, Adams, & Kolyesnikova (2006), and Mohr, Backman, K.F., Gahan, & Backman, S.J. (1993).…”

Section: Introductionmentioning

confidence: 99%

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Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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This paper explores the extent to which music festival attendance is 'universally' motivated or determined by the Chinese cultural and socio-political context.A novel qualitative approach was employed comprising observation of social media conversations and 'chat room' interviews with members of a festival online community. Seven motivators were identified, some similar to those in Western studies but others more specific to festival-goers in mainland China.The culturally specific motivators were identified as 'spiritual escape' and 'spiritual pursuit' and the universal motivators as 'togetherness', 'love of the music', 'novel experience', 'music sharing', and 'educational enrichment'. This paper focuses on the two culturally embedded motivators only.The implications of the study are that, although, growing, there are still very few music festivals featuring 'pop' or 'western' style music and these few are relatively new to Chinese people. Their attendance at them is, therefore, motivated differently to attendees at similar festivals in western countries. These motivating factors are mediated by the particular social, political and cultural factors at work in this complex country. The findings indicate that although many of the motivational factors for attending a music festival appear to be universal there are clearly factors which are culturally bound and therefore unique to the cultural context. These differences appear to be created by the social constraints, rapidly changing economy and the many contradictions inherent in modern mainland China. These conditions create a greater contrast between everyday life in mainland China and the liminal hedonistic space provided by the Festival. Further research is needed to validate theses initial findings within China and to explore how rock music festival motivations differ in other non-western cultures.

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Section: Resultsmentioning

confidence: 99%

Section: Festival-goer Motivationmentioning

confidence: 99%

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Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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“…The majority have used more than one segmentation base to segment a market (e.g. Beh & Bruyere 2007;Chang, 2006;Frochot, 2005;Walker & Hinch, 2006). We term this a combined approach to segmentation.…”

Section: Literature Reviewmentioning

confidence: 99%

Segmentation: A tourism stakeholder view

Tkaczynski¹,

Rundle‐Thiele²,

Beaumont³

2009

Tourism Management

157

102

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Tourism segmentation research has focused on (1) developing tourist segment profiles using primary and secondary tourist data and (2) understanding which segmentation bases can accurately predict future tourist behaviour. Researchers have not considered how tourism stakeholders are segmenting their tourist markets. This paper presents evidence to suggest that the use of combined segmentation variables to develop tourism profiles is warranted and that a 'one size fits all' approach is not suitable because different tourism stakeholders within a single destination attract different tourists.Furthermore, this research identified that the segments used by the destination marketing organisation failed to holistically describe the tourist groups using the different services provided by tourism stakeholders within a single destination.Destination marketing is complex involving many stakeholders each likely to be attracting different tourist segments and future research endeavours must acknowledge this complexity.

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“…Among those authors who provide justification for their use of motives as the segmentation base, the main reason for selecting them is that motives are believed to affect purchase decisions (Park and Yoon, 2009). Motives are described as "underlying forces" that have the power to direct travel decisions (Beh and Bruyere, 2007), and act as the starting point that "triggers the decision process" (Chang, 2006(Chang, , p. 1225. Foundational motivation theory studies including Crompton (1979), Dann (1977), Iso-Ahola (1982;, and Maslow (1962) are referred to in only a limited number of reviewed studies (Rittichainuwat, 2008;Moreno Gil et al, 2009;Mehmetoglu, 2007;Beh and Bruyure, 2007;Park and Yoon, 2009).…”

Section: Based On Maslow's Hierarchy Of Needs Theory the Travel Carementioning

confidence: 99%

Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea Model

Dolničar

Lazarevski

Yanamandram

2011

Handbook of Tourism and Quality-of-Life Research

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Over the past three decades, two bodies of literature have developed relatively independently: Quality of Life research in Psychology and Travel Motivations research in Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated. This book chapter: (1) reviews the Quality of Life research area with a specific focus on the role of vacations as a Quality of Life domain; (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general; and (3) proposes a conceptual model, referred to as the Grevillea Model, that integrates heterogeneity in the population with respect to both the importance attributed to vacations and Travel Motivations. Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated.This book chapter: (1) reviews the Quality of Life research area with a specific focus on the role of vacations as a Quality of Life domain; (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general; and (3) proposes a conceptual model, referred to as the Grevillea Model, that integrates heterogeneity in the population with respect to both the importance attributed to vacations and Travel Motivations.

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Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan

Cited by 208 publications

References 45 publications

Music festival motivation in China: free the mind

Music festival motivation in China: free the mind

Segmentation: A tourism stakeholder view

Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea Model

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