1987
DOI: 10.1177/073953298700800401
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Segments of the Public Most Critical of Newspapers' Credibility: A Psychographic Analysis

Abstract: Psychographic concepts were developed of attitudes toward media responsibility, news involvement and social alienation to learn more about two groups within the public who are the most critical of newspapers. One group, termed “sophisticated skeptics,” may be of special interest to newspapers because of its high interest in news and newspapers but potentially low loyalty to specific newspapers. This group is the most vocal and active of the two, and members are likely to hold a world view very different from t… Show more

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Cited by 3 publications
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“…Education as a demographic factor appears to be negatively related to television news credibility (Carter & Greenberg, 1965; Gaziano & MacGrath, 1987; Westley & Severin, 1964). A Gallup survey revealed that Americans with higher education have lower confidence in television news (Heyes, 2013).…”
Section: Agementioning
confidence: 99%
See 1 more Smart Citation
“…Education as a demographic factor appears to be negatively related to television news credibility (Carter & Greenberg, 1965; Gaziano & MacGrath, 1987; Westley & Severin, 1964). A Gallup survey revealed that Americans with higher education have lower confidence in television news (Heyes, 2013).…”
Section: Agementioning
confidence: 99%
“…Similar findings were reported by Choi et al (2006), Guo et al (2010) and (Bucy 2003). Overall, higher levels of education are negatively correlated with media credibility, and less informed people rate television news more credible (Gaziano & McGrath, 1987).…”
Section: Agementioning
confidence: 99%