“…Gleaves, Burton, Kitshoff, Bates, and Whittington, 2008). (Kim et al, 2002;Malgwi et al, 2005;Pappu, 2004;Strasser et al, 2002) (1) Matches ability in subject matter (Malgwi et al, 2005;Roach et al, 2011 (2-3) Affirms my identity and values (Kleine, 2002) (B) Lifestyle perceptions about discipline (4) Offers stable employment ( Kumar and Kumar, 2013). (5) Offers rigor / challenge (Noel et al, 2003 (6) Offers enjoyment/fun (Kumar and Kumar, 2013;Strasser et al, 2002;Zhang, 2007 Cohen and Hanno, 1993) (11) Few academic hurdles to climb b Schlee et al, 2007; (12) Need to earn and learn simultaneously a (13) Likelihood of receiving good grade / (First Class Honors or equivalent), reflecting probability of success (14) Need to feel comfortable in achievements amongst peers (Noel et al, 2003) (15) Compatible fit with other majors (Pappu, 2004) (D) Reputational effects Academic reputation (Kim et al, 2002;Malgwi et al, 2005;Mazzarol et al, 2000;Pappu, 2004) (16) Course prestige / quality of major (17) Reputation of faculty for research in major (18) Reputation of faculty for teaching major (19) University rankings associated with major (20) University is well-known for major (21) Belief in need for high academic reputation (E) Career outputs Utility of knowledge from major (Pappu, 2004), reflecting return on investment.…”