Selection of Universities by Students in Journalism and Mass Communication Courses

Abstract

This study measures the significance of factors used by minority students in their selection of universities/colleges. This web survey was conducted mainly on 778 students enrolled in journalism/mass communication courses representing five historically black colleges and universities (HBCUs) and twelve other universities. Differences were found among and between criteria favored by students of various ethnicities, minority, and majority students at public and private universities, and students at HBCUs and their counterparts at white majority institutions. Two factors, a university’s academic reputation and the availability of financial assistance, emerged as most important among all respondents. Beyond that, however, the survey found differences between majority and minority students, for example, in their rankings of the presence of minority faculty and intercollegiate athletic programs, among others.

Decision-making system for higher education university selection: comparison of priorities pre- and post-COVID-19

“…The last two decades have witnessed the growing importance of this topic in academic literature. Some studies have tried to analyze the decision-making process of a specific group of students (Davies and Williams, 2001;Biswas et al, 2012), while others have looked at a particular country (Bredo et al, 1993;Harket et al, 2001;Soutar and Turner, 2002;Veloutsou et al, 2004;Yamamoto, 2006;Brown and Kosovich, 2015). A section of the existing literature also looks at the impact of marketing methods on student university-selection choice models (Veloutsou et al, 2005;Lau, 2016).…”

Lived Experience and Living History: A Case Study of the Black on Campus Student Journalism Project

“…Journalism departments do not have a diverse faculty or student body (Gutsche, 2019). Transforming journalism education to be more diverse is an important step in creating journalism that is more complete and a national dialogue that is inclusive (Biswas et al, 2012). The institutional racial barriers that exist in journalism make it clear that journalism education programs that offer students of color professional development are desperately needed.…”

Journalism Education in Black and White: A 50-Year Journey Toward Diversity

“…As journalism programs became more diverse, a new level of competition emerged. A study comparing the criteria used by students to select a journalism program found scholarship funding and the reputation of the school were the two most important reasons for enrolling, regardless of ethnicity (Biswas et al, 2012).…”