An improved method for the reductive coupling of aryl and vinyl bromides with alkyl halides is presented that achieves high yields for a variety of substrates at rt with a low (2.5 to 0.5 mol%) catalyst loading. Under the optimized conditions, difficult substrates, such as unhindered alkenyl bromides, can be coupled to furnish the desired olefins with minimal diene formation and good stereoretention. These improved conditions also work well for aryl bromides. For example, a gram-scale reaction is demonstrated with 0.5 mol% catalyst loading, while reactions at 10 mol% catalyst loading completed in as little as 20 min. Finally, a low-cost single-component pre-catalyst, (bpy)NiI2, is introduced that is both air- and moisture-stable over a period of months.