“…Self-efficacy refers to the belief a person has with regard to his or her ability to perform a specific behavior. The ooncept was developed by Bandura (1977;, based on Rotter's social learning theory (1966), has been examined and tested in diverse ways (Wilson, 1978;Kazdin, 1978;Weinberg et al, 1979;Donovan & Marlatt, 1980;I DiClemente, 1981;Maddux et al, 1982;Goldfried & Robins, 1982;Davis & Yates, 1982;Strecher et al, 1986;Solomon & Annis, 1989;Sexton et al, 1992), challenged as inconsistent (Kirsch, 1985) and "unacceptably flawed," (Wolpe, 1978), considered "conceptually problematic'' despite the fact that these same researchers concede that "self-efficacy ratings on specific behavioral tasks are accurate predictors of subsequent behavioral performance on those tasks," (Eastman & Marzillier, 1984), applied to theories of treatment for alcoholism (Clifford, 1983), applied to human psychopharmacology and alcohol research (Maisto et al, 1981) and health generally, including the Health Belief Model, (Rosenstock et al, 1988;O'Leary, 1992).…”