Self-esteem and visual attention in relation to congruent and non-congruent images: A study of the choice of organic and transgenic products using eye tracking

Leon, Felix Aguero Dias; Spers, Valéria Rueda Elias; Lima, L. M. de

doi:10.1016/j.foodqual.2020.103938

Cited by 8 publications

(12 citation statements)

References 19 publications

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“…Clarifying aspects of brain circuitry by illustrating the complex interplay between vision and cognition, 62 eye movement measurements are actively performed in interdisciplinary laboratories that integrate contributions from psychology, neuroscience, economy, philosophy and computer science. A vast number of efficient and well‐grounded behavioral experimental paradigms have been generated regarding sincerity, 63 magic‐tricks, 64, 65 judgmental tasks, 66–71 moral dilemma, 72 reading, 73–76 visual search, 77–79 gambling, 80 daily‐life activities, 81–86 problem‐solving, 39, 87–89 learning 90 and discrete choice in clinical decision‐making 91 . Vision science becomes actively adopted in neuromarketing, aiming to reveal valuable information about consumers’ decisions, as well as answer the question of how to hack the consumer's internal ‘purchase button’ 92–96 …”

Section: Vision Science As a New Practicementioning

confidence: 99%

Recent updates of eye movement abnormalities in patients with schizophrenia: A scoping review

Wolf

Ueda

Hirano

2021

Psychiatry Clin Neurosci

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Aim Although eye‐tracking technology expands beyond capturing eye data just for the sole purpose of ensuring participants maintain their gaze at the presented fixation cross, gaze technology remains of less importance in clinical research. Recently, impairments in visual information encoding processes indexed by novel gaze metrics have been frequently reported in patients with schizophrenia. This work undertakes a scoping review of research on saccadic dysfunctions and exploratory eye movement deficits among patients with schizophrenia. It gathers promising pieces of evidence of eye movement abnormalities in attention‐demanding tasks on the schizophrenia spectrum that have mounted in recent years and their outcomes as potential biological markers. Methods The protocol was drafted based on PRISMA for scoping review guidelines. Electronic databases were systematically searched to identify articles published between 2010 and 2020 that examined visual processing in patients with schizophrenia and reported eye movement characteristics as potential biomarkers for this mental illness. Results The use of modern eye‐tracking instrumentation has been reported by numerous neuroscientific studies to successfully and non‐invasively improve the detection of visual information processing impairments among the screened population at risk of and identified with schizophrenia. Conclusions Eye‐tracking technology has the potential to contribute to the process of early intervention and more apparent separation of the diagnostic entities, being put together by the syndrome‐based approach to the diagnosis of schizophrenia. However, context‐processing paradigms should be conducted and reported in equally accessible publications to build comprehensive models.

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Section: Vision Science As a New Practicementioning

confidence: 99%

Recent updates of eye movement abnormalities in patients with schizophrenia: A scoping review

Wolf

Ueda

Hirano

2021

Psychiatry Clin Neurosci

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“…The experiment was segmented into two phases, as proposed by Leon et al. (2020). Initially, the DCE was constructed as a digital questionnaire, which was completed by 20 subjects ( n = 20), whose ocular activity was tracked.…”

Section: Methodsmentioning

confidence: 99%

“…Thus, its value could be interpreted as the effect of changing 1 unit of the independent variable on the probability of choice (Glasgow, 2022). Significance levels of 1% and 5% were adopted to ensure greater accuracy of the results (Leon et al, 2020).…”

Section: Pricementioning

confidence: 99%

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Impact of animal origin of milk, processing technology, type of product, and price on the Boursin cheese choice process: Insights of a discrete choice experiment and eye tracking

Tavares‐Filho,

Hidalgo,

Lima

et al. 2023

Journal of Food Science

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Boursin is a versatile semisoft cheese that can be made with different types of milk. While widely distributed in the European and North American markets, Boursin is produced to a limited extent in Brazil despite its commercial potential. This scenario encourages consumer‐oriented product development studies by facilitating data collection with less bias and fewer product preconceptions, thus favoring the investigation of technological aspects of commercial interest. This study evaluates Brazilians’ perceptions regarding different versions of Boursin cheese, with the aim of gaining a better understanding of the factors related to choosing cheese. Four attributes related to cheese production were evaluated at three different levels using two discrete choice experiments: one with eye tracking (n = 20) and another without (n = 312). These attributes included “type of processing” (evaluating pasteurization, ohmic heating, and preparation with raw milk), “animal origin of milk” (cow, goat, or buffalo milk), “type of product” (traditional, light, and lactose‐free versions), and “price” (10.99, 13.99, and 16.99 BRL). Information regarding processing with ohmic heating did not affect the probability of Boursin being chosen, suggesting that consumers are open to using this emerging technology in Boursin cheese. However, information on being made with goat, buffalo, and raw milk negatively impacted the probability of choice, along with the price of 16.99 BRL. The frequency of cheese consumption and the level of health concerns also affected the probability of choosing the product.Practical ApplicationIdentifying the relationship between extrinsic attributes presented on the Boursin cheese label and the consumer's choice process can aid the communication process with the target audience and reveal how some technological issues of interest to manufacturers are perceived. This study indicates how information regarding the animal origin of the milk (cow, goat, and buffalo), the type of processing (pasteurization, ohmic heating, and raw milk), the version of the product (traditional, light, and lactose‐free), and the price affect the consumer choice process. The results provide insights that can be applied to product processing and designing labels.

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“…For product sustainability, congruent sustainability claims are needed to increase visual attention, positive evaluation, and the likelihood of choosing the product. Visual attention is influenced by the congruence of images in food decisions [88]. Affect congruency increased in the story world, led to more positive evaluations, and increased the likelihood of choosing a product that the story was advertising [89].…”

Section: Managerial Implicationsmentioning

confidence: 99%

The Effectiveness of Product Sustainability Claims to Mitigate Negative Electronic Word of Mouth (N-eWOM)

et al. 2022

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The purpose of this study is to investigate the role of negative electronic word-of-mouth (N-eWOM) messages on attitudes, subjective norms, perceived behavior control (PBC), and the intention to purchase sustainable dairy products. This study also investigates the moderating role of product sustainability claims to reduce the effect of N-eWOM on customers. It comprises two experiments on college students (n = 120; 90) who have at least two accounts on different social media platforms. We use both qualitative and quantitative techniques. The model was developed and tested on data collected from questionnaires. The results of Study 1 suggest that N-eWOM reduces purchase intentions, attitudes, subjective norms, and PBC. High N-eWOM reduces purchase intention more than the low N-eWOM. Study 2 found that with high N-eWOM, product sustainability claims (congruent or incongruent) moderate the effect of N-eWOM on attitudes, subjective norms, PBC, and purchase intention. Purchase intention is higher when a product sustainability claim is congruent. These novel findings contribute to our understanding of ways to mitigate the impact of N-eWOM by taking preventive actions, such as making product sustainability claims.

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Self-esteem and visual attention in relation to congruent and non-congruent images: A study of the choice of organic and transgenic products using eye tracking

Cited by 8 publications

References 19 publications

Recent updates of eye movement abnormalities in patients with schizophrenia: A scoping review

Recent updates of eye movement abnormalities in patients with schizophrenia: A scoping review

Impact of animal origin of milk, processing technology, type of product, and price on the Boursin cheese choice process: Insights of a discrete choice experiment and eye tracking

The Effectiveness of Product Sustainability Claims to Mitigate Negative Electronic Word of Mouth (N-eWOM)

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