This study introduces a systematic experimental approach aimed at enhancing the production process of poly(urea‐formaldehyde) (PUF) microcapsules filled with 5‐ethylidene‐2‐norbonene (ENB) using in situ emulsion polymerization. Essential parameters were identified through a prior Plackett Burman (PB) design, leading to the implementation of a 24‐1 fractional factorial design. The key parameters selected encompassed stirring speed, poly(ethylene‐alt‐maleic anhydride) (EMA) emulsifier content, pH of the reaction, and the quantity of 1‐octanol. Optimal conditions for polymeric microcapsule synthesis were determined using a statistical analysis of the complete factorial design, facilitating the development of representative mathematical models for the process. A comprehensive evaluation of response variables including microcapsule diameter, yield, encapsulated content, stability, and thermal degradation was conducted. Utilizing response surface analysis (RSM), it was determined that the PUF/ENB(2C) condition (stirring at 700 rpm, a reaction pH of 3.0, and EMA content of 0.425 g) resides within the optimized synthesis region, producing microcapsules exhibiting favorable morphological characteristics, yield of 52% and encapsulated content of 80%.