Self Image Congruity and Customer Perceived Sq on Impact Satisfaction on Repurchase Intention

Abstract

The purpose of this research is to find out how the effect of Self Image Congruity and Customer Perceived Service Quality on Customer satisfaction has an impact on Repurchase Intention. In this study, the author took the object on the product at Alisha Fancy Shop. Based on the calculations performed, the sample used in this study amounted to 100 respondent. Analysis is carried out by the path analysis method. To clarify the variables studied, from what was formulated in the description above, that the subject matter under study is Self Image Congruity (X1), Customer Perceived Service Quality (X2), Customer satisfaction (Y), and Repurchase Intention (Z). From the results, there is a study which found that the Self Image Congruity and Customer Perceived Service Quality variables simultaneously have a significant effect on Customer satisfaction; partially the Self Image Congruity and Customer Perceived Service Quality variables have a significant effect on Customer satisfaction with a positive direction. In addition, the Self Image Congruity, Customer Perceived Service Quality, and Customer satisfaction variables also have an influence on Repurchase Intention simultaneously; partially the Self Image Congruity and Customer satisfaction variables have a significant effect on Repurchase Intention in a positive direction, while the Customer Perceived Service Quality variable is not significant effect on Repurchase Intention. Indirectly the Self Image Congruity variable and the Customer Perceived Service Quality have an influence with a positive direction towards Repurchase Intention.

Pengaruh Pengalaman Minum Kopi Dan Suasana Toko Melalui Motivasi Hedonis Dan Utilitarian Pada Niat Membeli Kembali

“…Niat membeli kembali, menurut Engel, Blackwell, dan Miniard (1995), juga dapat digunakan untuk memperkirakan apakah pelanggan cenderung bertahan pada suatu bisnis dalam jangka panjang dan menghasilkan keuntungan yang stabil, atau sebaliknya. Niat membeli kembali mengacu pada keinginan pelanggan untuk melakukan pembelian berdasarkan pengalaman transaksi sebelumnya karena senang dengan barang yang telah disuplai oleh pelaku usaha (Foster, 2019). Niat membeli kembali mengacu pada perilaku konsumen yang mana mereka menerima tawaran dari suatu bisnis.…”

Sustainable Operation of Fine-Dining Restaurants: Antecedents and Consequences of Customers’ Self-Image Congruity at a Cantonese Michelin-Starred Restaurant Based on the Value-Attitude-Behavior Model

“…Self-image congruity has been extensively studied in the context of marketing [71], tourism [72], hotels [73], and restaurants [31,74]. Although it is well known that selfcongruity consists of four dimensions, there is no consensus on which dimensions of self-congruity should be employed to assess self-image congruity among consumers in the hospitality industry.…”

Pengaruh Price Discount Terhadap Customer Satisfaction Dan Repurchase Intention (Studi Pada Pengguna Shopee Food)

“…Jika pelanggan merasa terpuaskan, pelanggan akan membeli kembali (McCole et al, 2014) Niat pembelian kembali tumbuh sebagai masalah yang paling kritis dan perlu dicari tahu karena secara langsung atau tidak langsung mempengaruhi tujuan pelanggan dan mengandung beberapa elemen yang ditentukan oleh pembelian sebelumnya dan proses pengambilan keputusan pribadi (Sohaib et al, 2016). Niat pembelian kembali adalah ketertarikan untuk melakukan pembelian berdasarkan pengalaman pembelian yang telah dilakukan di masa lampau karena konsumen merasa puas terhadap produk yang ditawarkan oleh pelaku usaha (Foster, 2019) Penelitian ini bertujuan untuk mengetahui pengaruh price discount terhadap consumer satisfaction dan repurchase intention dengan objek penelitian Shopee Food di Surabaya. Shopee Food merupakan platform di bawah naungan aplikasi Shopee di mana Shopee Food memberikan diskon pada konsumen yang menjadi salah satu alasan konsumen merasa puas dan pembelian berulang pada Shopee Food.…”

“…Strategi pemuasan konsumen yang diberikan oleh Shopee Food berhasil menciptakan keinginan untuk melakukan pembelian kembali bagi para konsumennya. Penelitian ini sejalan dengan temuan milik Vashti & Antonio (2021), Setiomuliono & Tanjung (2016), Ghezelbash & Khodadadi (2017), dan Foster (2019), bahwa customer satisfaction memengaruhi repurchase intention secara positif dan signifikan.…”