“…Smyth and colleagues have studied the influence of norms in university education (Smyth, Chandra, & Mavor, 2018;Smyth, Mavor, & Platow, 2017;Smyth, Mavor, Platow, Grace, & Reynolds, 2015), showing that perceived learning norms of peers and educators affect student learning behaviours: if students believe that their peers and educators favour learning for understanding rather than just memorising, they are more likely to engage in learning for understanding themselves. Similarly, sending students a normative message where staff recommended spending more time on lesson activities (versus a control message) led to an increase in the amount of time spent on lesson activities and to a higher quiz score (Eyink et al, 2020). To our knowledge, there is no literature about the social norms surrounding the use of lecture recordings, and bridging this gap is one of the key aims of this study.…”