Self-Reinforcement Mechanisms of Sustainability and Continuous System Use: A Self-Service Analytics Environment Perspective

Abstract

The capabilities of the people, processes, and technology are important factors to consider when exploring continuous use to create value. Multiple perceptions and attitudes towards self-service systems lead to various usage levels and outcomes. With complex analytical structures, organizations need a better understanding of IS value and users’ satisfaction. Incompatibility reduces the purpose of self-service analytics, decreasing its value and making it obsolete. In a qualitative, single case study, 20 interviews in a major digital Scandinavian marketplace were explored using the expectation–confirmation theory of continuous use to explore the mechanisms influencing the sustainability of self-service value. Two main mechanisms were identified: the personal capability reinforcement mechanism and the environment value reinforcement mechanism. This study contributes to the post-implementation and continuous use literature and self-service analytics literature and provides some practice implications to the related industry.