The consumers who did not comply with safe food-handling practices also contributed to
the occurrence of food contamination. This study adapted the Theory of Planned Behavior
(TPB) to examine the moderating effect of gender and level of education differences that
influence the intention of safe food handling at home. A total of 623 consumers based in
Sibu, Malaysia completed a questionnaire that measured attitude, subjective norm,
perceived behavior control (PBC), and intention. Based on PLS-SEM multi-group analysis
(PLS-MGA) by permutation approach, gender demonstrated no moderating effect on the
TPB relationships in each state. Meanwhile, the level of education was a significant
moderator between PBC and intention. In this relationship, it was indicated that PBC for
consumers from lower education group was stronger than their counterparts. These results
offered useful information for local authorities or educational institutions to gain a better
understanding of consumer behavior towards safe food handling, allowing the authorities
to develop intervention accordingly.